# Illustrated Whisky Bottles Highland Park and Laila Gohar Reframe Tasting with Artwork By Amy Duong | Written with AI assistance | Published 2026-10-01 | Updated 2026-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/illustrated-whisky-packaging References: [design-milk](https://design-milk.com/laila-gohar-highland-park)  Highland Park turned its 17-year-old single malt into a more visual tasting moment with Between You and I, a collaboration with Laila Gohar. The release pairs the whisky with an [illustrated identity](https://www.trendhunter.com/trends/leau-des-vivants-labeled-range) inspired by the places and memories it stirred, so the bottle feels like part of the pour. The liquid was built through a long cask selection process, then finished in unseasoned American oak, which helped shape floral and earthy layers around the distillery's peat smoke. Those cues gave the packaging a clear story to echo instead of relying on generic luxury cues. For consumers, this means whisky can arrive as a [collectible object](https://www.trendhunter.com/trends/collectible-spirits-bottle) that sets the mood before the first sip. It also pushes spirits closer to a [multisensory experience](https://www.trendhunter.com/trends/the-vanguard-series), where the label, booklet, and liquid work together to guide how the drink is read. Image Credit: Highland Park ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 67% | Activity: 42% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Illustrated Spirits:** Artwork-led bottle identities give premium alcohol brands a way to transform packaging into a narrative cue that shapes perception before tasting begins. - **Multisensory Tasting:** Layering visual design, printed materials, and flavor notes expands spirits into immersive rituals that compete with experiential luxury formats. - **Collectible Packaging:** Limited releases with artist-designed presentation create secondary value around bottles as display-worthy objects rather than disposable containers. ### Industries Being Reshaped - **Alcoholic Beverages:** Distilleries can differentiate aged spirits by tying cask profiles to distinctive creative worlds that deepen consumer attachment. - **Luxury Packaging:** Premium packaging suppliers gain relevance as brands seek tactile, story-rich formats that carry the emotional weight of the product. - **Art and Design:** Artist collaborations offer commercial pathways for illustrators and designers to influence product storytelling across high-end consumer goods. ## Related on Trend Hunter - [Limited Edition Whisky Releases](https://www.trendhunter.com/trends/malbon-whisky.md) - [Slick Whisky Packaging Redesigns](https://www.trendhunter.com/trends/visual-identity1.md) - [Premium Organic Spirits Packaging](https://www.trendhunter.com/trends/Eight-Lands.md) - [Altitude-Distilled Spirit Ranges](https://www.trendhunter.com/trends/elevated-spirits.md) - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/highland-park-year-of-the-horse.md) - [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md) - [Inclusive Whisky Bottle Designs](https://www.trendhunter.com/trends/Tormore-Distillery.md) - [Collectible Whisky Releases](https://www.trendhunter.com/trends/Collectible-whisky-releases.md) - [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md)