# Sketched Ceramic Branding Illustrated Tequila Bottles Feature Doodles of the Mayan Gods By Amelia Roblin | Published 2015-01-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/illustrated-tequila-bottle References: [lovelypackage](http://lovelypackage.com/student-work-hannah-hart/) & [hannahhartdesign](http://www.hannahhartdesign.com/) The way that [spirits are packaged](https://www.trendhunter.com/trends/el-mayor-tequila) tends to be more creative than other alcoholic beverages are, but these illustrated tequila bottles set themselves apart even further. With the glass surface whitewashed completely, they appear as ceramics that you don't typically see on the liquor store shelf anymore. To enhance this earthenware aesthetic, Hannah Hart has modeled these vessels with voluptuous forms. Similarly shaped to vintage growlers, the real inspiration behind the containers is the Talavera handmade pottery of Mexico, complete with handles for easy pouring. Swing-top caps further that old-fashioned look, but [illustrations make them seem contemporary](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle). Casting back once more, the designer drew up the images of ancient Mayan gods to brand these illustrated tequila bottles. The combination of different eras makes the concept product appeal to various tastes and ages. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Illustrated Packaging:** Opportunity for artists and designers to collaborate on unique branding concepts to create visually appealing products. - **Vintage Aesthetic:** Consumer desire for retro and handcrafted aesthetics can be leveraged by businesses to differentiate their packaging from competitors. - **Cultural Inspirations:** Incorporating traditional and cultural elements into product packaging design can create a sense of authenticity and build brand loyalty. ### Who This Affects Most - **Alcohol/liquor Industry:** Opportunity for liquor companies to differentiate themselves with creative and unique packaging designs that appeal to a wider audience. - **Art/design Industry:** Collaboration between artists, designers, and businesses in creating illustrated and unique packaging designs can create new revenue streams and bring products to life. - **Tourism Industry:** Packaging designs that incorporate cultural or traditional elements can appeal to tourists and potentially become souvenirs, generating new revenue streams. ## Related on Trend Hunter - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Hand-Painted Tequila Bottles](https://www.trendhunter.com/trends/maestro-dobel-atelier-trajineras-edition.md) - [Artist-Designed Tequila Bottles](https://www.trendhunter.com/trends/essential-artist-series.md) - [Artistic Animalistic Tequilas](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos.md) - [Luxurious Mexican Tequila Bottles](https://www.trendhunter.com/trends/tequila-don-julio-70.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Sculptural Tequila Bottle Designs](https://www.trendhunter.com/trends/msica-tequila.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)