# Illustrated Fashion Catalogs The Latest Sylvio Giardina Lookbook Features Hand-Rendered Images By Jana Pijak | Published 2015-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/illustrated-fashion References: [designscene.net](http://www.designscene.net/2015/09/sylvio-giardina-fw15-16.html) & [sylviogiardina](http://www.sylviogiardina.com) The Sylvio Giardina Fall/Winter 2015/2016 collection is revealed in an illustrated fashion catalog that boasts hand-rendered drawings. The designer's chic clothing range consists of semi-sheer and voluminous frocks that are paired with oversized earring accessories. The overall look and feel of this collection is a tribute to the 60s and 70s -- a blend of voluminous silhouettes and delicately draped details. In addition to its [feminine dresses](https://www.trendhunter.com/trends/contemporary-femininity), this illustrated fashion catalog also features [oversized outerwear staples](https://www.trendhunter.com/trends/sujitha-shivajothi) that are accented with high collars and cocooned shapes. Unlike traditional marketing methods that include edited and overly stylized photographs, the Sylvio Giardina Fall/Winter 2015/2016 lookbook is artful and relies on detailed drawings when presenting its latest clothing staples to its target demographic. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Hand-rendered Illustration:** Artful catalogs featuring hand-rendered illustrations could disrupt traditional fashion marketing methods. - **Nostalgic Influences:** The blend of vintage silhouettes and detailed drawings presents an opportunity for nostalgic fashion trends to emerge. - **Artistic Fashion Marketing:** Using illustrated catalogs instead of edited photographs opens up new possibilities for creative and artistic fashion marketing. ### Sectors Adopting This - **Fashion:** The fashion industry can explore illustrated catalogs as a unique way to showcase new collections. - **Marketing and Advertising:** Marketers and advertisers can capitalize on the trend of illustrated fashion catalogs to create innovative and engaging campaigns. - **Art and Design:** Art and design industries can collaborate with fashion brands to create visually stunning illustrated catalogs that blend fashion and art. ## Related on Trend Hunter - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Handcrafted Fall Knitwear](https://www.trendhunter.com/trends/atelier-solana.md)