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# Illustrated Fashion Model Photoshoots
Cabeza Patata Boasts Its 'Spring Collection' in a Quirky Way

By Kalin Ned | Published 2018-04-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/illustrated-fashion-model
References: [behance.net](https://www.behance.net/gallery/64404259/CP-SummerSpring-Collection) & [cabezapatata](http://www.cabezapatata.com/cp-summerspring-collection)

While digitally created [Instagram](https://www.trendhunter.com/trends/lennnie-x-dove) influencers like Shudu and Miquela Sousa have a chic and diva-like status that can be perceived as somewhat intimidating, London-based Cabeza Patata Studio created a more approachable way to style with its [illustrated fashion models](https://www.trendhunter.com/trends/limitless-campaign). In a whimsically adorable project, the design firm created imagery of its characters amid a photoshoot. The graphics boast a diverse range of people that are showing off Cabeza Patata's latest fashion collection. From fuzzy and warm jackets to retro striped shirts, Cabeza Patata Studio highlights that "[its] clothes come in all shapes and sizes, just like [its] character."

The illustrated fashion model approach is a fun way of connecting on an artistic level with the industry, providing a more playful and easily accessible style to a place that is beginning to embrace diversity in shape, form and attitude.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 79% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Illustrated Fashion Models:** The trend of using illustrated fashion models creates a more approachable and diverse representation in the industry.
- **Playful Fashion Imagery:** The trend of incorporating whimsical and adorable graphics in fashion photography creates a more lighthearted and accessible style.
- **Embracing Diversity in Fashion:** The trend of showcasing fashion collections on diverse characters highlights the industry's growing acceptance of different shapes, sizes, and attitudes.

### Industries Being Reshaped

- **Fashion Design:** Disruptive innovation opportunities in the fashion design industry lie in creating inclusive and playful designs that resonate with a wider audience.
- **Fashion Photography:** Disruptive innovation opportunities in the fashion photography industry emerge by adopting unique graphic techniques and embracing diverse representation in the visuals.
- **Digital Marketing:** Disruptive innovation opportunities in the digital marketing industry can be found by leveraging illustrated fashion models to create engaging and relatable content.

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