# Illustrated Fashion Editorials Jonas Lofgren's OffBeat Style Icons In Designer Wear By Ines Freitas | Published 2009-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/illustrated-fashion-editorials-jonas-loefgrens-off-beat-style-icons References: [lulamag](http://lulamag.com/) & [bildmekanik.se](http://www.bildmekanik.se/) Ever expected to see Chlöe Sevigny, Mary-Kate Olsen, Diane Vreeland and Edie Beale unite in a [fashion editorial](https://www.trendhunter.com/trends/asos-inspired-by)? Jonas Löfgren's Lula Magazine #8 *A Perfect Mess* illustrations are a surprising editorial featuring [two generations of women](https://www.trendhunter.com/trends/gapstudios-fw25) who reflect an individualist and creative sense of style, here featured wearing last season's creations. Dark and blurry lines whimsically portray these offbeat style icons in designer creations. The images show Chlöe Sevigny in [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026), Edie Beale in Chanel, Diane Vreeland in Marc Jacobs and Mary-Kate Olsen in Lanvin. "As is so often the case when it comes to fashion, Diane Vreeland said it best: 'Too much good taste can be boring,'" A Perfect Mess said. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Illustrated Fashion Editorials:** Opportunity for fashion magazines and brands to explore illustrated fashion editorials as a unique and eye-catching way to showcase designer wear. ### Industries Being Reshaped - **Fashion Magazine Publishing:** Opportunity for fashion magazine publishers to incorporate illustrated fashion editorials in their print and online platforms. - **Fashion Brands:** Opportunity for fashion brands to collaborate with illustrators to create illustrated fashion editorials as a form of creative marketing. - **Art and Design:** Opportunity for artists and designers to showcase their skills by creating illustrations for fashion editorials, merging fashion and art in a unique way. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)