# Whimsical Underwater Illustrated Branding The Hidden Sea Label Gives Us a Taste of Life Underwater By Farida Helmy | Published 2014-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/illustrated-branding References: [thedieline](http://www.thedieline.com/blog/2014/1/28/the-hidden-sea) & [co-partnership](http://www.co-partnership.com) Let your imagination run wild thinking about what life would look like under the deep dark hidden part of sea; or, let this illustrated branding for this vino label do it for you. Designed by Co Partnership and illustrated by New York-based and self-proclaimed 'Alphastructaesthetitologist’ Jon Contino, this winning illustrated branding was able to launch The Hidden Sea brand of wine all the way to the top. Engaging our wildest fantasies of [life underwater](https://www.trendhunter.com/trends/mini-sculptures) with the simplest and thinnest of lines, the Moby Dick-inspired illustration gave the brand that extra oomph. Using linear techniques to create texture and using screen printing on the bottle directly, this [Australian wine label](https://www.trendhunter.com/trends/seaside-tasting-wine-kit) not only looks too pretty to throw out once done, its eclectic design is bound to make it a favorite with underwater enthusiasts. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Underwater-inspired Branding:** Brands can incorporate underwater-inspired designs to engage with a wider audience and add a unique touch to their products. - **Linear Illustration Techniques:** Businesses can experiment with linear illustration techniques to add texture and depth for a distinct visual identity and to stand out in their industry. - **Screen Printing on Packaging:** Brands can print directly on their packaging through screen printing to add an eco-friendly approach, and also a distinct branding opportunity. ### Where This Applies - **Wine:** Wineries can play with label designs and illustration to create a unique and distinctive branding that stands out among competitors. - **Packaging:** Brands in the packaging industry could experiment with eco-friendly printing techniques like screen printing to make their packaging more sustainable. - **Hospitality:** Companies in the hospitality industry can focus on creating immersive storytelling spaces inspired by underwater themes through the use of unique decor and textural elements. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Artistic Rum Series](https://www.trendhunter.com/trends/artists-of-the-abyss.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)