# Cartoony Booze Branding Illustrated Beer Labels Bring Playfulness to Limited Edition Packaging By Amelia Roblin | Published 2015-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/illustrated-beer-label References: [thedieline](http://www.thedieline.com/blog/2015/3/17/you-rock) & [patswerk.nl](http://patswerk.nl/rock/) You can't often use the word "cute" to describe [bottles of ale](https://www.trendhunter.com/trends/range-of-beers), but this illustrated beer labelling scheme is certainly that. What we have here isn't your ordinary off-the-shelf brand of booze, though; this is a special batch of home-brewed beverages, designed to celebrate the seventh anniversary of the Patswerk Graphic Design & Illustration studio. With free reign to devise whatever [engaging imagery](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) that it wanted, the creative team dreamed up a collection of whimsical symbols of robots, sneakers, ice cream cones, smiling planets and skulls wearing sunglasses. The engaging graphics are silkscreened and stuck into tight clusters over the surface of the brown glass vessels for an eye-catching and whimsical look. These [illustrated beer labels](https://www.trendhunter.com/trends/wind-and-waves) make for memorable and enchanting client gifts. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Illustrated Beer Labels:** Opportunity for breweries to create unique and eye-catching packaging through whimsical and playful illustrations. - **Whimsical Graphics:** Demand for creative and engaging visuals on product packaging, providing opportunities for graphic designers and illustrators. - **Limited Edition Packaging:** Growing trend of limited edition packaging to create collectible and memorable products for special occasions or anniversaries. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries can leverage illustrated beer labels to differentiate their products and appeal to a wider consumer base. - **Graphic Design:** Opportunity for graphic designers to collaborate with breweries and create unique label designs that stand out in the market. - **Gift and Promotional Products:** Increased demand for memorable client gifts and promotional items that feature whimsical and eye-catching graphics. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md)