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# Illustrated Beer Bottles
These Limited-Edition Stella Artois Beers Represent Different Lifestyles

By Mishal Omar | Published 2016-08-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/illustrated-beer-bottles
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/08/stella-artois-special-edition.html) & [pierre-kleinhouse](http://www.pierre-kleinhouse.com/)

These illustrated beer bottles were made for the [Belgium](https://www.trendhunter.com/trends/new-belgium-fruit-smash) beer '[Stella Artois](https://www.trendhunter.com/trends/chocolate-chalices)' for its Israeli consumers.

The limited-edition bottles come in a pack of six and each have a protective white outer that displays the various illustrations. The graphics come in the red and white theme that the Stella Artois brand usually has and each bottle follows the concept of "beautiful living." Whether it is playing polo, hot air ballooning, playing music, sailing or playing tennis, the illustrated beer bottles all represent people's hobbies and lifestyles in an endearing way.

Loyal consumers of the Stella Artois brand will enjoy these unique, [limited-edition illustrations](https://www.trendhunter.com/trends/stella-artois-ads) while the bottles simultaneously work to capture the attention of people who are new to the brand.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 48% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Illustrated Beer Packaging:** Opportunity for breweries to create limited-edition illustrated beer bottles that capture consumers' attention and differentiate their brand.
- **Brand Collaboration:** Opportunity for brands to collaborate with artists or designers to create unique and attractive packaging designs for their products.
- **Personalized Lifestyle Marketing:** Opportunity for brands to connect with consumers by incorporating their hobbies and lifestyles into product packaging and branding.

### Sectors Adopting This

- **Brewery:** Opportunity for breweries to innovate in packaging design and attract new consumers by offering limited-edition illustrated beer bottles.
- **Art and Design:** Opportunity for artists and designers to collaborate with brands in creating visually appealing packaging designs.
- **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help brands incorporate personalized lifestyle marketing into their packaging and branding strategies.

## Related on Trend Hunter

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