# Illusionads Koleston Hair Colours Lips By Bianca | Published 2008-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/illusionads-koleston-hair-colours-lips References: [adsoftheworld](http://adsoftheworld.com/media/print/koleston_hair_colours_lips?size=_original) Koleston's ads always merit a second look; they're so creative, and they're also award-winning. At first glance, this photo looks like an image of a very full pair of cherry red lips. The ad is for [Koleston Hair Colours](http://adsoftheworld.com/media/print/koleston_hair_colours_lips?size=_original), so it makes sense that when you take a closer look, the image is actually of someone's scalp, and the part of the lips is actually the parting in the hair. Not only is it clever, but [the ad is aesthetically appealing](https://www.trendhunter.com/trends/grippy-serum-primer); it's the type of image you could image someone hanging on their wall. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Creative Advertising:** The trend of using creative and visually engaging advertising campaigns is on the rise, offering opportunities for brands to capture consumers' attention in unique ways. - **Optical Illusion Marketing:** Utilizing optical illusions in marketing materials is becoming a popular trend, providing businesses with the ability to create memorable and thought-provoking visuals. - **Reimagining Traditional Imagery:** The trend of incorporating unexpected elements into familiar images is gaining traction, allowing brands to surprise and captivate audiences with their unconventional approach. ### Industries Being Reshaped - **Advertising:** The advertising industry can embrace creative and visually engaging campaigns to stand out in the crowded market and achieve brand recognition. - **Beauty and Personal Care:** The beauty and personal care industry can leverage optical illusion marketing to create captivating packaging and marketing materials that attract and retain customers. - **Design and Photography:** The design and photography industry can explore reimagining traditional imagery to push the boundaries of creativity and captivate clients with their unique artistic vision. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Secret Salon Campaigns](https://www.trendhunter.com/trends/salon-x.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md)