# Luxe Optical Illusion Sweaters JW Anderson's Fall/Winter 2018 Features a Surreal Clothing Design By Kalin Ned | Published 2018-08-18 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/illusion-sweater References: [designtaxi](http://designtaxi.com/news/400370/This-Optical-Ilusion-Sweater-Features-Button-Shirt-Complete-With-Knitted-Tie/) & [ssense](https://www.ssense.com/en-us/men/product/jw-anderson/blue-and-black-trompe-loeil-shirt-crewneck-sweater/3080358?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI&clickref=1101l5CrGMw7&utm_source=PH_305950&utm_medium=affiliate&utm_content=0&utm_term=http%3A%2F%2Fdesigntaxi.com%2Fnews%2F400370%2FThis-Optical-Ilusion-Sweater-Features-Button-Shirt-Complete-With-Knitted-Tie%2F&utm_campaign) Designer JW Anderson's presentation for the upcoming Fall/Winter 2018 collection captivated the audience and a particular optical illusion sweater surely stole the show. Retailing at $1,330 USD, the piece mixes an avant-garde aesthetic through quirky graphics and trickery. The fashionable garment is sure to become a wardrobe staple by way of its puzzling design. JW Anderson's optical illusion sweater is turquoise and it features an illustration of a button-down shirt with a sleeve banner. In addition, the design of the Fall/Winter 2018 piece features a "multi-colored fabric [that] acts as the shirt's tie." Thus, JW Anderson creates a certain meta-effect that plays with the notion of surrealism. The optical illusion sweater is dubbed ‘Blue & Black Trompe L’Oeil,' which is a definite nod to its construction as 'Trompe L’Oeil' means 'optical illusion' in French. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Optical Illusion Fashion:** The growing trend of incorporating optical illusions into fashion designs creates an opportunity for designers to showcase their creativity and captivate audiences. - **Avant-garde Aesthetics:** The rise of avant-garde aesthetics in fashion allows for unique and unconventional designs that challenge traditional norms, presenting an opportunity for designers to disrupt the industry with their innovative creations. - **Meta-effect Clothing:** The concept of meta-effect clothing, which plays with the notion of surrealism and creates visual illusions, offers designers the chance to push boundaries and create unique garments that captivate consumers. ### Who This Affects Most - **Fashion Design:** The fashion design industry can embrace the trend of incorporating optical illusions and avant-garde aesthetics to create disruptive and innovative designs that appeal to fashion-forward consumers. - **Art and Graphic Design:** The art and graphic design industries can explore the use of optical illusions and meta-effects to create visually stunning and thought-provoking artwork that challenges perceptions and captivates audiences. - **High-end Retail:** The high-end retail industry can tap into the growing demand for unique and unconventional fashion pieces by offering avant-garde and meta-effect clothing, catering to fashion enthusiasts looking for cutting-edge designs. ## Related on Trend Hunter - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Distressed Luxury Knitwear](https://www.trendhunter.com/trends/distressed-luxury-knitwear.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Fashion House Checkered Vinyls](https://www.trendhunter.com/trends/special-vinyl-record.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md)