# Illusory University Posters These Illusion Posters Cleverly Advertise Distance Education By Laura McQuarrie | Published 2016-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/illusion-poster References: [adeevee](http://www.adeevee.com/2016/04/unijorge-university-for-those-who-need-distance-outdoor/) & [unijorge.edu.br](http://www.unijorge.edu.br/) To advertise itself as a leading provider of distance education programs, Unijorge University created a clever set of [illusion posters](https://www.trendhunter.com/trends/zoom-chair) to be displayed on the sides of [bus shelters in Brazil](https://www.trendhunter.com/trends/outdoor-advertising-campaign). From up close, the black and white posters only seem to be confusing clusters of black and white shapes. However, backing up a considerable amount from the posters reveals the faces of world icons like Gandhi, Einstein and Charlie Chaplin. At the bottom of these ads, the posters succinctly read: "For those who need distance." As well as using [creative graphics](https://www.trendhunter.com/trends/legitimate-you) to emphasize its point, these ads from Unijorge University also spotlight famous world thinkers in their respective fields who formed some of the most world-changing ideas outside of traditional classroom environments. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Creative Advertising:** The use of clever and visually striking advertisements to capture attention and promote brand messaging. - **Distance Education:** The growing trend of online learning programs that offer flexible and convenient educational opportunities. - **Optical Illusions:** The utilization of visual tricks and illusions to create engaging and captivating advertising campaigns. ### Sectors Adopting This - **Education:** Opportunities for educational institutions to innovate and market their distance learning programs through creative advertising strategies. - **Advertising:** Potential for advertising agencies to employ optical illusions and creative techniques in their campaigns to make them more memorable and impactful. - **Technology:** Development of new technologies and platforms to enhance the experience and effectiveness of distance education programs. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Europe-Focused Global Leader Campaigns](https://www.trendhunter.com/trends/step-into-the-map.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Retro Space-Themed Puzzled Posters](https://www.trendhunter.com/trends/john-carter.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Illusory Yogurt Billboards](https://www.trendhunter.com/trends/muller-yogurt.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md)