# Spelunking Spring Styles The Illionaire SS10 Collection is Inspired by 'Under the Milkyway' By Meghan Young | Published 2010-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/illionaire-ss10 References: [lifelounge](http://www.lifelounge.com/fashion/news/illionaire-spring-summer-2010-collection,-under-the-milkyway-tonight.aspx) & [illionaire.au](http://www.illionaire.com.au/) Art inspiring art is a natural phenomenon; in the case of the Illionaire SS10 collection, music has inspired fashion. If you're a fan of the cult film 'Donnie Darko,' you may recognize The Church's 'Under The Milkyway'; if not, then your parents surely will. I suggest you browse through the images while listening to the track. A nostalgic line filled with [pretty prints and relaxed designs](https://www.trendhunter.com/trends/wild-rose-sparrow), the Illionaire SS10 collection definitely brings out a [woman's femininity](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Music-inspired Fashion:** Innovation opportunity lies in collaborating with musicians or incorporating different genres of music into fashion designs. - **Nostalgic-themed Fashion Line:** The potential of fusing present-day fashion with nostalgic designs can be explored. - **Prints & Relaxed Designs in Spring Fashion:** There could be opportunities to cater to consumers who prefer relaxed and comfortable clothing items as well as seasonal prints which can be exploited. ### Where This Applies - **Fashion & Music:** Fashion and music industries could collaborate to create music-inspired designs. - **Fashion & Nostalgia:** Fashion industry can tap into nostalgia-themed designs to create a consumer-friendly line. - **Spring Fashion & Comfort Wear:** The production of comfortable clothing items with alluring spring prints can be pursued in this industry. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)