# Dopamine-Boosting Beverages Illicit Elixirs x Bella Thorne Naughty Behavior is Fruit-Forward By Michael Hemsworth | Published 2024-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/illicit-elixirs-x-bella-thorne-naughty-behavior References: [bevnet](https://www.bevnet.com/news/2024/new-products-bloom-enters-rtds-plus-blue-bottle-pressed-juicery-vital-proteins-and-more) & [illicitelixirs](https://illicitelixirs.com/)  The Illicit Elixirs x Bella Thorne Naughty Behavior Citrus Flavor has been created in collaboration with the namesake actress, singer and writer to provide consumers with a dopamine-boosting refreshment. Featuring a caffeine-free formula, the drink is non-alcoholic, non-GMO and free from artificial sweeteners with the brand's proprietary DopaJoy functional blend that will support dopamine production. The drink also boasts amino acids and antioxidants to further support dopamine production. The Illicit Elixirs x Bella Thorne Naughty Behavior Citrus Flavor boasts blood orange and prickly pear flavors in the mix to deliver a satisfying flavor experience. The drink comes as the brand's first partnership with an entertainment industry personality and is being offered via the brand's website in 12-ounce cans priced at $28 for a 12-pack. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 72% | Activity: 84% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverages:** Incorporating ingredients like amino acids and antioxidants, products aimed at enhancing mental well-being through dietary means are gaining popularity. - **Celebrity Collaborations:** Partnering with well-known personalities can significantly boost product visibility and consumer trust. - **Dopamine-enhancing Products:** Drinks formulated to naturally support neurotransmitter balance offer a novel approach to mental health management. ### Sectors Adopting This - **Health and Wellness:** Functional beverages catering to mental well-being bridge the gap between nutrition and psychological health. - **Beverage Production:** Innovations in non-alcoholic drink formulations are expanding options for consumers seeking health-conscious alternatives. - **Entertainment Marketing:** Celebrity-endorsed products create unique marketing opportunities that can differentiate offerings in a crowded market. ## Related on Trend Hunter - [Dopamine-Boosting Beverages](https://www.trendhunter.com/trends/illicit-elixirs.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Cheeky Libido-Boosting Beverages](https://www.trendhunter.com/trends/drink-redacted.md) - [Non-Alcoholic Functional Beverages](https://www.trendhunter.com/trends/dappy.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Mood-Boosting Mocktails](https://www.trendhunter.com/trends/skinny-mocktail.md) - [Mood-Boosting Sparkling Water](https://www.trendhunter.com/trends/baloo.md) - [Functional Uplifting Citrus Refreshments](https://www.trendhunter.com/trends/heywell-orange-mango.md) - [Non-Alcoholic Heritage Beverages](https://www.trendhunter.com/trends/kin-euphorics-1.md)