# Shaded Domino Players The Illesteva SS10 Eyewear Collection is Creatively Stylish By Meghan Young | Published 2010-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/illesteva-ss10 References: [swipelife](http://swipelife.com/2010/01/25/illesteva-springsummer-2010-sunglasses/) & [illesteva](http://www.illesteva.com/) While I can’t state safely that this is, in fact, a new [fashion campaign direction](https://www.trendhunter.com/trends/hookipa-ultra-campaign), I’m loving the use of everyday people as models; check out these Illesteva SS10 images to see what I mean. The [creative eyewear brand](https://www.trendhunter.com/trends/inaugural-eyewear-collection) showcases their latest [Illesteva SS10 sunglasses](https://www.trendhunter.com/trends/modern-retro-collection) on veteran domino players, giving them not only an instant poker player persona, but also a very stylish look. Actually, the first thing that came to mind was ‘cute!’ ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Everyday Models:** Using everyday people as models opens up opportunities for brands to connect with a wider audience and create relatable marketing campaigns. - **Alternative Advertising:** Exploring alternative advertising strategies like using veteran domino players as models can create buzz and attract attention in a crowded market. - **Creative Branding:** Incorporating creative and unexpected elements into brand campaigns, such as showcasing eyewear on domino players, can help brands stand out and create a memorable brand identity. ### Industries Being Reshaped - **Fashion:** The fashion industry can adopt the trend of using everyday models to showcase their products, making fashion more relatable and accessible to consumers. - **Eyewear:** Eyewear brands can explore alternative advertising strategies like featuring their products on unique individuals or in unexpected settings to differentiate themselves in a competitive market. - **Advertising:** The advertising industry can embrace creative branding approaches by incorporating unconventional elements into campaigns, creating engaging and memorable advertisements. ## Related on Trend Hunter - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md)