# Retro Havana Eyewear The Illesteva Leonard Sunglasses Add to the SS10 Collection By Meghan Young | Published 2010-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/illesteva-leonard-sunglasses References: [swipelife](http://swipelife.com/2010/05/24/illesteva-leonard-sunglasses/) & [oki-ni](http://www.oki-ni.com/Mens-Sunglasses/Illesteva-Leonard-Sunglasses/invt/ill0005tor) Although I've seen some variations of the Illesteva Leonard sunglasses in affordable retail chains such as [H&M](https://www.trendhunter.com/trends/hm-and-elf-cosmetics), there is definitely a sense of legitimacy about this addition to the line that make them highly desirable. Having launched its very first line in the Spring/Summer season to great success, Illesteva has added this design to keep things fresh and in the news. Inspired by 50s Havana, Cuba, the Illesteva Leonard sunglasses definitely do have a [vintage look](https://www.trendhunter.com/trends/vintage-soul-collection) to them. Available in two colors (gold and tortoise shell), they will surely complement any outfit during these hot, sunny days. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Sunglasses:** Disruptive innovation opportunity: Develop customizable vintage-inspired sunglasses that cater to diverse style preferences. - **Affordable Luxury Eyewear:** Disruptive innovation opportunity: Create a line of high-quality yet affordable sunglasses that mimic the look and feel of designer brands. - **Nostalgic Fashion Revivals:** Disruptive innovation opportunity: Launch a collection that taps into different eras, capitalizing on nostalgia and vintage trends. ### Who This Affects Most - **Fashion Accessories:** Disruptive innovation opportunity: Introduce innovative materials and designs for fashion accessories, creating new trends and attracting a wider customer base. - **Eyewear:** Disruptive innovation opportunity: Develop smart glasses that combine fashionable designs and innovative technology, enhancing user experience and functionality. - **Retail:** Disruptive innovation opportunity: Implement augmented reality technology in retail stores to allow customers to try on virtual eyewear and accessories. ## Related on Trend Hunter - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Luxe Limited-Edition Sunglasses](https://www.trendhunter.com/trends/rverie-collection.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Streetwear-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/stussy-5.md)