# Rapper-Endorsed Streetwear Pop-Ups Illegal Civilization's Tokyo Store Will Host Exclusive Apparel By Riley von Niessen | Published 2016-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/illegal-civilization References: [hypebeast](http://hypebeast.com/2016/8/illegal-civilization-kinetics-sb-pop-up) & [eyescream.jp](http://eyescream.jp/tyo/news/style/illegalcivilization-popup-2016/) Illegal Civilization is a streetwear brand that holds ties to the group Odd Future, meaning that it's events are known to feature impressive celebrity appearances. A past pop-up, HYPEBEAST reports, was attended by Tyler, The Creator and Kali Uchis, a rising Colombian pop star who's done a number of collaborations with the rapper as well. With Illegal Civilization's [summer pop-up](https://www.trendhunter.com/trends/tokyo-popups), fans of the brand speculate that more surprise appearances are likely to take place, making the Tokyo retail event that much more exciting for attendees. Included in Illegal Civilization's stock will be a variety of [limited-edition apparel](https://www.trendhunter.com/trends/black-market) that's likely to sell out quickly, especially considering the popularity of [streetwear styles](https://www.trendhunter.com/trends/candy-drop) among urban Japanese consumers. The event will run for three weeks during August and is located at the Kinetics SB store. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 78% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-driven Pop-ups:** Creating exclusive pop-up events featuring celebrity appearances can generate excitement and increase demand for apparel brands. - **Limited-edition Streetwear:** Producing limited-edition streetwear items can drive sales and create a sense of exclusivity and urgency among consumers. - **Urban Japanese Streetwear:** Expanding streetwear brands into the urban Japanese market presents an opportunity to tap into the popularity of streetwear styles. ### Sectors Adopting This - **Apparel:** Incorporating celebrity collaborations and limited-edition releases can drive growth and create a unique selling proposition in the apparel industry. - **Event Management:** Organizing celebrity-driven pop-up events can be a lucrative opportunity for event management companies to create memorable experiences for attendees. - **Retail:** Catering to the demand for limited-edition streetwear items can attract urban Japanese consumers and drive foot traffic to retail stores. ## Related on Trend Hunter - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Video Game Merchandise Events](https://www.trendhunter.com/trends/the-king-of-games.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Artful Japanese Brand Pop-Ups](https://www.trendhunter.com/trends/beams-japan.md) - [Inaugural Anime-Inspired Retail Stores](https://www.trendhunter.com/trends/hypland1.md) - [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md)