# Controversial Snack Chips MSCHF's Illegal Chips are Based on Foods That are Banned in the USA By Laura McQuarrie | Published 2021-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/illegal-chips References: [foodandwine](https://www.foodandwine.com/news/mschf-illegal-foods-potato-chips) & [instagram](https://www.instagram.com/mschf/?utm_source=ig_embed&ig_rid=36d14743-a781-46bc-ba57-a2919a0f9161)  New York-based art collective [MSCHF's](https://www.trendhunter.com/trends/mschf-scout-cookies) newest project, Illegal Chips, is focused on sharing a taste of ingredients that are banned in the United States. A [trio of extremely limited-edition chips](https://www.trendhunter.com/trends/9volt-battery-chips) has been created to give people a taste of something they might not otherwise be able to experience. There's one flavor based on horse meat, another inspired by Italy's Casu Marzu "maggot cheese," and pufferfish, a potentially poisonous delicacy that is meticulously prepared and served as sashimi in Japan. Daniel Greenberg, MSCHF's Chief Revenue Officer, told [Food & Wine](https://www.trendhunter.com/trends/snoods), "We selected flavors that could complement each other: surf and turf and dairy, essentially." Thanks to advances in food science and artificial ingredients, these snacks mimic a taste of controversial eats. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 92% | Activity: 99% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Controversial Food Experience:** Creating products that offer consumers a new food experience by exploring controversial ingredients. - **Limited Edition Food Products:** Introducing a new line of limited edition food products that combine flavors based on banned ingredients to provide unique taste experiences. - **Artificial Ingredient-based Snacks:** Developing snacks that mimic the taste of controversial foods using advances in food science and artificial ingredients. ### Industries Being Reshaped - **Food and Beverage:** Using unconventional ingredients and techniques, this industry can introduce new product lines and limited editions to offer a more unique customer experience. - **Art and Culture:** This industry can explore the boundaries of social norms through art, pushing the envelope and disrupting the status quo. - **Technology:** Innovative technologies, such as food science and artificial intelligence, can be leveraged to better understand controversial ingredients and create new and more ethical products. ## Related on Trend Hunter - [Spicy Hemp Potato Chips](https://www.trendhunter.com/trends/cannabis-potato-chips.md) - [Intimately Flavored Snack Chips](https://www.trendhunter.com/trends/chazz-kettle-chips.md) - [Seafood-Flavored Snack Chips](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips.md) - [Crunchy Cannabis Edibles](https://www.trendhunter.com/trends/crunchy-cannabis-edibles.md) - [Chip-Flavored Condiments](https://www.trendhunter.com/trends/notmayo-doritos.md) - [Cannabis-Infused Seafood Chips](https://www.trendhunter.com/trends/cannabis-infused-shrimp-chips.md) - [Legend-Inspired Snack Chips](https://www.trendhunter.com/trends/mothman-style-mysterious-spice-blend-chip.md) - [Flash-Dried Fish Chips](https://www.trendhunter.com/trends/fish-and-chips.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md)