# Faux Coffee Branding Illarion Gordon's Illustrated Coffee Cup Art Depicts Fictional Brews By Jana Pijak | Published 2014-09-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/illarion-gordon References: [inspirefirst](http://www.inspirefirst.com/2014/09/05/fake-coffee-branding-illarion-gordon-paper-coffee-cups-canvases-imaginary-coffee-brands/) & [whudat.de](http://www.whudat.de/fake-coffee-branding-illarion-gordon-uses-paper-coffee-cups-as-canvases-for-imaginary-coffee-brands-15-pictures/) Illarion Gordon's 'Fake Coffee Branding' series features illustrated coffee cup art that depicts the packaging of fictional brews and coffee companies. The collection of charming cup designs is set to appeal to art lovers and coffee fiends alike. Boasting a number of vivid compositions, each of these cups stands alone as a dynamic art piece. Its miniature canvases feature names like "Very (Oh Damn I mean-very, very) Tired" and "Empty Mind Coffee." In addition to these clever names, Illarion Gordon's illustrated coffee cups boast fun graphics that are each different than the next. These vivid art pieces remix traditional coffee house branding in a fun way and are a great marketing idea for coffee start-ups, local pastry shops and cafes that double as gallery spaces. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Fictional Branding:** Branding fictional products or services to create a unique customer experience. - **Artistic Packaging:** Incorporating custom-designed packaging to enhance the visual appeal of products. - **Humorous Marketing:** Using humor to engage customers and stand out in a crowded marketplace. ### Who This Affects Most - **Coffee:** Opportunity for coffee companies to differentiate themselves by creating unique, personalized packaging designs. - **Pastry Shops:** Opportunity for pastry shops to serve as venues for local artists to showcase their work on custom-designed packaging. - **Art Galleries:** Opportunity for art galleries to collaborate with coffee shops and pastry shops to showcase their artists' work on custom-designed product packaging. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Limited-Edition April Fool's Lines](https://www.trendhunter.com/trends/oops-collection.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Coffee-Themed April Fool's News](https://www.trendhunter.com/trends/eight-oclock-coffee.md) - [$1,000 Coffee Cups](https://www.trendhunter.com/trends/expensive-coffee.md) - [Playful Coffee-Inspired Sculptures](https://www.trendhunter.com/trends/andrew-rae.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md)