# Color-Pop Cosmetics Illamasqua Beauty Products Now Available Outside the UK By Shelby Lee Walsh | Published 2009-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/illamasqua-uk References: [nylonmag](http://www.nylonmag.com/?section=article&parid=3346) & [sephora](http://sephora.com/browse/brand_hierarchy.jhtmljsessionid=ZAT3VI02Q2HKSCV0KQRQX0Q?brandId=Illamasqua) Made just for lovers of [MAC](https://www.trendhunter.com/trends/club-mac)’s boldly bright palettes and high-quality products, Illamasqua is a UK cosmetic line that will now be sold online to North America through [Sephora](https://www.trendhunter.com/trends/in-new-york)’s web store. The beauty company offers a wide range of eccentric cosmetics to make your makeup just as memorable as you are. Adorn your eyes with [fringed faux-lashes](https://www.trendhunter.com/trends/lilly-lashes) and make them pop with vivid colors. While many of Illamasqua’s products will be available, there will be a select few products that remain solely within the company’s primary location in the UK. Looks like you have an excuse to make it to London still! ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 87% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Color-pop Cosmetics:** Opportunity to capitalize on the growing demand for bold and vibrant cosmetic products. - **Online Beauty Shopping:** Disruption opportunity for e-commerce platforms to offer easy access to international beauty brands. - **Eccentric Makeup:** Potential for unique and unconventional beauty trends to disrupt the traditional cosmetic industry. ### Sectors Adopting This - **Cosmetics:** Potential for established cosmetics brands to expand their product lines with bold and vibrant offerings. - **E-commerce:** Opportunity for online retailers to provide access to international beauty brands and cater to the demand for unique and unconventional products. - **Beauty Retail:** Disruption potential for traditional beauty retailers to embrace eccentric makeup trends and attract a new customer base. ## Related on Trend Hunter - [Beauty Discovery Cosmetic Collections](https://www.trendhunter.com/trends/trouble-maker-cosmetics.md) - [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [UK Beauty Summer Pop-Ups](https://www.trendhunter.com/trends/mecca-cosmetica.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md)