# Gliding Eye Tints Ilia Beauty's Eye Tints Arrive in Eight Unique Shades By Ell Smith | Published 2020-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ilia-beautys-eye-tints References: [hypebae](https://hypebae.com/2020/10/ilia-clean-beauty-liquid-powder-chromatic-eye-tint-eyeshadow-makeup-vegan-cruelty-free-price-where-to-buy) & [iliabeauty](https://iliabeauty.com/products/mythic) [Ilia Beauty's](https://www.trendhunter.com/trends/overglaze-hydrating-lip-gloss) eye tints have just been released, offering a new and exciting format to apply makeup. With the fall season in full swing consumers are looking to update their go-to beauty looks. This new offering from Ilia can help makeup wearers achieve new looks seamlessly, as the [water-based eye shadow](https://www.trendhunter.com/trends/infinite-blossom-collection) features a special smooth skin formula. The product is officially dubbed the Liquid Powder Chromatic Eye Tint and is available in [eight shades](https://www.trendhunter.com/trends/cashmere-matte-eyelights). These shades feature a mix of both neutral and metallic, boasting names such as 'Mythic,' 'Dim,' or 'Sheen.' The eye tints are packed with ingredients that nourish the skin, making sure it glides on smoothly for a seamless new and elegant look. Image Credit: Ilia Beauty ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Liquid Powder Eye Shadow:** Innovative products in the liquid powder eye shadow market can improve application and durability, while offering nourishment to skin. - **Multi-use Beauty Products:** Creating multi-use beauty products improves convenience for consumers and offers a unique selling point for brands. - **Natural Makeup Products:** Continuing to develop natural makeup products can increase customer interest and promote sustainable practices. ### Sectors Adopting This - **Beauty and Cosmetics:** Beauty and cosmetics companies can benefit from creating innovative makeup products for consumers to update their go-to beauty looks. - **Personal Care:** Personal care companies can expand their product lines by offering multi-use products that promote holistic skin health. - **Sustainability:** Companies can promote sustainability and natural ingredients to appeal to customers searching for eco-friendly and health-conscious options. ## Related on Trend Hunter - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Dimensional Hydrating Glosses](https://www.trendhunter.com/trends/overglaze-hydrating-lip-gloss.md) - [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md) - [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md) - [Adaptive Skin Tints](https://www.trendhunter.com/trends/skin-perfecting-tint.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Cream Eyeshadow Shade Expansions](https://www.trendhunter.com/trends/cashmere-matte-eyelights.md)