# Sun Kissed Makeup Duos ILIA Beauty's Latest Release Features a Bronzer and Highlighter By Ell Smith | Published 2020-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ilia-beauty References: [hypebae](https://hypebae.com/2020/4/ilia-clean-beauty-daylite-nightlite-powder-highlighters-bronzers-makeup-vegan-cruelty-free-release-date) & [iliabeauty](https://iliabeauty.com/) Summer is approaching, and those looking to attain a healthy seasonal glow should look no further than [ILIA Beauty's](https://www.trendhunter.com/trends/overglaze-hydrating-lip-gloss) latest launch, which is comprised of a [highlighter and bronzer](https://www.trendhunter.com/trends/effin-sculpt) that can be used in tandem to help one's skin appear sun kissed. Both products will arrive in two colorways, offering consumers a hue that's sure to suit their skin tone. Moreover, the conscious consumer will be drawn to these beauty items as they're vegan and cruelty-free, resulting in a guilt-free makeup experience that's an ideal addition to one's beauty bag. The [creamy highlighter](https://www.trendhunter.com/trends/kimchi-chic-beauty) has a metallic hint that helps to define the natural high points of one's face, while the pearl pigments in the bronzer offer a glowing finish. Image Credit: ILIA Beauty ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Summer Glow:** Disruptive innovation opportunity: Develop sustainable and vegan makeup products with a focus on achieving a natural sun-kissed look for the summer season. - **Vegan Beauty:** Disruptive innovation opportunity: Create a line of cruelty-free and vegan makeup products that appeal to conscious consumers seeking guilt-free options for their beauty routine. - **Dual-use Makeup:** Disruptive innovation opportunity: Design makeup duos that combine multiple products in one, allowing for versatile usage and convenience for customers. ### Who This Affects Most - **Beauty and Cosmetics:** Disruptive innovation opportunity: Integrate sustainable and vegan practices into the beauty and cosmetics industry, offering alternatives to traditional makeup products. - **Personal Care:** Disruptive innovation opportunity: Develop a range of vegan and cruelty-free personal care products that align with the ethical and environmental values of conscious consumers. - **Fashion and Accessories:** Disruptive innovation opportunity: Explore collaborations between fashion designers and makeup brands to create vegan and sustainable beauty products that complement current fashion trends. ## Related on Trend Hunter - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [Luxurious Glow-Enhancing Bronzers](https://www.trendhunter.com/trends/glow-bronzer.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Serum Bronzing Drops](https://www.trendhunter.com/trends/indie-lees-bronzing-drops.md) - [Bronzer Shade Expansions](https://www.trendhunter.com/trends/cool-bronze.md) - [Cream-Like Bronzer Powders](https://www.trendhunter.com/trends/warm-wishes-soft-matte-powder-bronzer.md) - [Compact Travel-Friendly Bronzers](https://www.trendhunter.com/trends/mini-biggy-bronzer.md) - [Weightless Bronzing Formulas](https://www.trendhunter.com/trends/bronzing-pot.md) - [Non-Sticky Glowing Cosmetics](https://www.trendhunter.com/trends/maybelline-sunkisser-multiuse-liquid-blush-and-bronzer.md)