# Upcycled Inner Tubes Ilanit Neutra Uses Discarded Car Tires to Create Eco Accessories By SarahLR | Published 2010-08-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ilanit-neutra References: [neutrastyle](http://www.neutrastyle.com/) & [hautenature](http://hautenature.com/neutra-style-recycled-inner-tubes/) Ilanit Neutra explores various forms of art including graphic design, industrial art, styling and set design. Through her passions and exploration, Neutra came up with a way to preserve the environment by using inner car tubes to create handbags, purses, wallets, sketchbooks and binders. Instead of tossing away tires, which are made of [non-recyclable material](https://www.trendhunter.com/trends/kathmandu-epiq-se), Ilanit Neutra reuses them. The material is soft, pleasant to touch and full of character with unique markings. **Implications** - While economic times remain fairly uncertain, companies would be smart to use cost-effective methods such as recycling to create new products. This use of [recycled fashion](https://www.trendhunter.com/trends/coachtopia-1) allows businesses to expand and make a profit while employing a limited amount of monetary resources. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Upcycled Fashion:** Creating new fashion items from discarded materials to reduce waste and promote sustainability. - **Circular Economy:** Promoting the use of circular economy models to reuse and recycle materials, helping to conserve resources and reduce waste. - **Eco-accessories:** Designing and creating accessories from recycled materials, such as old car tires, to promote sustainability and eco-consciousness. ### Who This Affects Most - **Fashion:** The fashion industry can adopt the practice of upcycling and circular economy to reduce waste and production costs while promoting sustainability. - **Automotive:** The automotive industry can explore upcycling and recycling of vehicle materials to reduce waste while promoting sustainability and eco-friendliness. - **Manufacturing:** Manufacturing companies can adopt the practice of circular economy to reuse and recycle materials, reducing waste and conserving resources. ## Related on Trend Hunter - [Upcycled Leather Wallet Capsules](https://www.trendhunter.com/trends/upcycled-leather-wallet.md) - [Abandoned Bikes-Turned Art](https://www.trendhunter.com/trends/objects-from-frames.md) - [Airline Safety Equipment Accessories](https://www.trendhunter.com/trends/upcycled-life-vests.md) - [Recycled Tire Jackets](https://www.trendhunter.com/trends/kathmandu-epiq-se.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md) - [Durable Recyclable Textile Bags](https://www.trendhunter.com/trends/f707-stratos.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Upcycled Sculptural Exhibitions](https://www.trendhunter.com/trends/eps-expanded-polystyrene-serie.md)