# Fabric-Specific Fashion Films The Hermes 'Il Est Pour Nous' Video Celebrates Silk Clothing By Jordy E | Published 2012-11-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/il-est-pour-nous References: [hermes.tumblr](http://www.hermes.tumblr.com/post/35835113290) & [hermes](http://www.hermes.com) The [Hermes](https://www.trendhunter.com/trends/hermes-1) 'Il Est Pour Nous' film was directed by Olivia Bee. Bee, also the star of the clip alongside actor Cooper Campbell, goes on a [high fashion trip](https://www.trendhunter.com/trends/alessandro-micheles) to the countryside. The pair remain clad in [theatrical apparel throughout the production](https://www.trendhunter.com/trends/the-tiger), Bee in rainbow-hued rhinestone heels and Campbell in a bright yellow scarf. The romantic Il Est Pour Nous clip showcases Hermes' latest 'A World of Silk' venture. The majority of the clothing is silk-based, demonstrating a variety of ways to wear the upscale pieces. After they jumped into an aquamarine bed of water, Campbell and Bee dried off with a quick rung of dresses and button up shirts. This demonstrates how lightweight and carefree Hermes silk is. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Silk Fashion:** Opportunity for disruptive innovation in creating sustainable and ethically sourced silk fashion. - **Fashion Films:** Opportunity for disruptive innovation in creating immersive and visually stunning fashion films to showcase clothing collections. - **Theatrical Apparel:** Opportunity for disruptive innovation in designing and manufacturing theatrical apparel for unique fashion experiences. ### Where This Applies - **Fashion:** The fashion industry has the opportunity to leverage silk fashion and create innovative and sustainable clothing options. - **Film Production:** The film production industry can explore the creation of visually stunning fashion films to elevate brand storytelling and capture audience attention. - **Textile Manufacturing:** The textile manufacturing industry can embrace the demand for lightweight and ethically sourced silk fabric and develop innovative production techniques. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md)