# Artistic Toothpaste Packaging The Dentiste Ikon Collection is Designed by Karim Rashid By Michael Hemsworth | Published 2019-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ikon-collection References: [yankodesign](https://www.yankodesign.com/2019/12/17/karim-rashids-latest-ikon-travel-kit-doubles-up-as-collectible-art/) The Dentiste Ikon [Collection](https://www.trendhunter.com/trends/cultural-campus) has been designed in collaboration between the South Korean oral care brand and Karim Rashid as a new approach to [cosmetic packaging](https://www.trendhunter.com/trends/shapeup-tube). The [toothpaste packaging](https://www.trendhunter.com/trends/blind-box-toothpaste) consists of 40 gram tubes that are covered in a series of symboled including stars, crosses, blobs, splats and more that highlight the imagery the designer has been integrating into his work for many years. The symbols are also emboldened onto a carrying case that highlights all 55 of the hieroglyphics created by the designer. The Dentiste Ikon Collection highlights white and pink colors in order to line up with the designer's aesthetic, and highlights how everyday products can be enhanced through the use of artistic packaging. The products also act as a focal point in a bathroom to add a high-end touch. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 59% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Artistic Packaging:** There is an opportunity for brands in any industry to collaborate with artists and designers to create unique and visually distinct packaging for their products. - **Aesthetic Enhancement:** Incorporating visually appealing elements into everyday products can transform them into desirable items that consumers will be more inclined to purchase. - **Focal Point Products:** Products that feature artistic packaging and design can become a focal point in a space, increasing their value and appeal to consumers. ### Where This Applies - **Oral Care:** Oral care brands can collaborate with artists and designers to create unique packaging and promote oral health in a creative way. - **Cosmetics:** Brands in the cosmetics industry can use artistic packaging to differentiate their products and make them more attractive to consumers. - **Home Decor:** Artistically designed and packaged products can be used as decorative pieces in homes, providing both functional use and aesthetic appeal. ## Related on Trend Hunter - [Haute Oral Hygiene Products](https://www.trendhunter.com/trends/selahatin-x-rick-owens.md) - [Poetic Toothpaste Sets](https://www.trendhunter.com/trends/toothpaste-set.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Millennial-Targeted Toothpaste](https://www.trendhunter.com/trends/sensodyne-nourish.md) - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Fruit-Flavored Toothpastes](https://www.trendhunter.com/trends/hismile-toothpaste.md) - [Natural Oral Hygiene Collections](https://www.trendhunter.com/trends/dr-dento.md)