# Goalkeeper-Led Home Appliance Campaigns Hisense Partners with Iker Casillas and Manuel Neuer By Kalin Ned | Published 2024-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/iker-casillas References: [newswire](https://www.newswire.ca/news-releases/hisense-welcomes-goalkeeping-icon-iker-casillas-to-uefa-euro-2024-tm-beyond-glory-campaign-869803843.html) [Hisense](https://www.trendhunter.com/trends/mural-campaign1) has launched its 'BEYOND GLORY' campaign for [UEFA](https://www.trendhunter.com/trends/soccer-mascot) EURO 2024™, featuring iconic goalkeepers Iker Casillas and Manuel Neuer as Global Brand Ambassadors. Casillas, celebrated for his legendary goalkeeping skills, joins Neuer in promoting Hisense's product line-up and its role in the football tournament. Hisense is an official partner of UEFA EURO 2024™ and the partnership with Iker Casillas and Manuel Neuer makes sense. The home appliance and consumer electronics brand will engage fans through the 'Hisense BEYOND GLORY Tour,' which will travel to five host cities. The tour will offer interactive experiences, including goalkeeping challenges and demonstrations of Hisense’s latest TVs and smart-home appliances. During the tournament, Iker Casillas will make personal appearances, to interact with fans and enhance the campaign's reach. This initiative marks Hisense's continued collaboration with UEFA, aligning its brand with a globally recognized sports event. Image Credit: Hisense ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 70% | Freshness: 23% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Athlete-endorsed Product Campaigns:** Brands are increasingly leveraging the influence of sports icons to promote their products and engage a broader audience. - **Interactive Brand Experiences:** Companies are creating immersive, hands-on experiences to connect with consumers in more memorable and impactful ways. - **Sports Event Partnerships:** Aligning with major sports events allows brands to capitalize on the global audience and enhance their visibility and credibility. ### Industries Being Reshaped - **Consumer Electronics:** Innovative marketing strategies are becoming essential for staying competitive in the dynamic consumer electronics sector. - **Home Appliances:** The home appliance industry sees new opportunities through high-profile endorsements and interactive consumer engagement. - **Sports Marketing:** The collaboration between global brands and sports figures is revolutionizing how companies market and promote their products. ## Related on Trend Hunter - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md) - [Soccer-Focused Tech Campaigns](https://www.trendhunter.com/trends/own-the-moment.md) - [Inclusive Soccer Watch Parties](https://www.trendhunter.com/trends/inclusive-watch-parties.md) - [Collective Viewing-Celebrating Ads](https://www.trendhunter.com/trends/brighter-life.md) - [Social-First Hosting Campaigns](https://www.trendhunter.com/trends/out-host-with-hisense.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Powerful AI Processors](https://www.trendhunter.com/trends/ai-processor.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Cleaning Tech-Backed Soccer Teams](https://www.trendhunter.com/trends/real-madrid-football-club.md)