# Charitable Rainbow-Clad Shopping Totes Proceeds From IKEA's Pride Bag Will be Donated to the HRCF By Ell Smith | Published 2019-05-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ikeas-pride-bag References: [hypebae](https://hypebae.com/2019/5/ikea-rainbow-shopping-bag-pride-month-flag-lgbtq-release) & [ikea](https://www.ikea.com/ca/en/p/frakta-shopping-bag-large-blue-17228340/) IKEA's Pride bag has been released, aligning the Swedish furniture retail giant's brand values with that of support for the LGTBQ+ community. The new design takes over IKEA's iconic [Frakta](https://www.trendhunter.com/trends/ikea-hus-of-frakta) shopping bag, which made headlines last year after designer's like [Balenciaga](https://www.trendhunter.com/trends/march-packable-tote-bag) created fashion pieces that closely resembled the carrier. The updated bag now features a vibrant, rainbow-clad pattern featuring red, orange, yellow, green, blue and violet stripes. In addition to the pride-celebrating bag update, IKEA will be donating all proceeds from the bag to the [Human Rights Campaign Foundation](https://www.trendhunter.com/trends/willy-chavarria-2), which creates programs to support LGBTQ+ families, with a focus on youth and children. The iconic IKEA Pride bag can be purchased in-store for $3.99 beginning June 1st. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Pride-celebrating Retail Partnerships:** Opportunity to collaborate with LGBTQ+ organizations and create special edition products or collections that support the community. - **Fashion's Influence on Everyday Products:** Chance to explore how fashion and high-end designers can inspire and elevate traditional items to create new market opportunities. - **Charitable Brand Collaborations:** Potential for brands to form partnerships with non-profit organizations, donating proceeds from special edition products to support worthy causes. ### Where This Applies - **Retail:** Retailers can explore collaborations with LGBTQ+ organizations and create products that celebrate diversity while supporting the community. - **Fashion:** Fashion industry can leverage its influence to reinvent everyday products like shopping bags, providing unique designs and making a statement. - **Non-profit:** Non-profit organizations can seek partnerships with notable brands to co-create special edition products that generate funds for their causes. ## Related on Trend Hunter - [LGBTQI+-Supporting Furniture Brand Partnerships](https://www.trendhunter.com/trends/rainbow-railroad.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md) - [DJ Group-Collab Tonal Homeware](https://www.trendhunter.com/trends/frakta.md) - [Bag-Inspired Large-Scale Installations](https://www.trendhunter.com/trends/frakta-bag.md) - [Pride-Supporting Sleep Series](https://www.trendhunter.com/trends/rainbow-throw.md) - [Pride-Celebrating Limited-Edition Carry-Ons](https://www.trendhunter.com/trends/limitededition-carryon.md) - [Transformed Carry-All Pillow Bags](https://www.trendhunter.com/trends/resten.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md)