# Boxy Bed Advertising The IKEA 'You Can Get More' Campaign Offers a Complete Set of Packages By Amelia Roblin | Published 2012-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-you-can-get-more-campaign References: [coloribus](http://www.coloribus.com/adsarchive/prints/ikea-sales-bed-14939305/) & [augehq](http://www.augehq.com/) It's always amazing the way that one substantial piece of furniture manages to be packed inside such a seemingly [compact crate](https://www.trendhunter.com/trends/boxed-collection) -- such is the marvelous magic of the Scandinavian furnishings store. This [IKEA](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign) 'You Can Get More' campaign plays on this concept of quantity, presenting three different movables made entirely of cardboard boxes. Auge Headquarters of Milan assembled a bed, a chair and a table lamp to advertise an impressive sale of 40% off. The statement which reads that "You can get more," is visualized cleverly when you do a bit of crate counting. An entire un-built bed set would likely fit within a box the size of the headboard. The IKEA 'You Can Get More' campaign thus suggests that for the usual value of a queen, you'll be getting a great deal extra. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Cardboard Furniture:** The use of cardboard for furniture design and production is becoming popular as it is an eco-friendly and cost-effective alternative to traditional materials. - **Visual Advertising:** Creative visual advertising is becoming popular in order to showcase a product's features and benefits in a unique and memorable way, potentially leading to higher sales. - **Compact Packaging:** As people become more environmentally conscious and storage space becomes more limited, companies are exploring ways to make their products smaller and easier to ship and store. ### Where This Applies - **Furniture:** The furniture industry has an opportunity to explore cardboard as a viable and innovative material for production, potentially reaching eco-conscious consumers who are looking for sustainable and stylish options. - **Advertising:** The advertising industry has an opportunity to create visually striking and unforgettable campaigns that showcase a product or service's unique features and benefits. - **Shipping and Logistics:** The shipping and logistics industry can benefit from innovating and streamlining packaging and shipping methods in order to minimize waste and reduce costs for both the company and the consumer. ## Related on Trend Hunter - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Modular Bedroom Solutions](https://www.trendhunter.com/trends/endy-bedroom-collection.md)