# Iconic Furniture Brand Sneakers These IKEA Yeezy Boosts Reference the Retailer's Brand Identity By Jana Pijak | Published 2017-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-yeezy References: [hotnewhiphop](http://www.hotnewhiphop.com/sneaker-customizer-mache-unveils-ikea-yeezy-boost-350-v2-news.32287.html) & [instagram](https://www.instagram.com/mache275/) These custom IKEA Yeezy Boost sneakers are the work of [Instagram](https://www.trendhunter.com/trends/markvonrama) user mache275, a shoe fanatic and artist who specializes in transforming iconic footwear styles. This IKEA-inspired rework is one of the artist's most attention-grabbing projects to date, and references the Swedish furniture brand's bold blue and yellow branding. Featuring an all-blue painted fabric upper and inner lining, these eye-catching sneakers are accented with matching blue laces. Rather than featuring Kanye West's signature "SPLY 350" iconography, these sneakers are accented with a bold yellow stripe, and IKEA logo detailing. In addition to its brilliant marketing campaigns and affordable design products, IKEA has recently inspired countless apparel, and accessory lines -- including a luxury bag by [Balenciaga](https://www.trendhunter.com/trends/balenciaga-3xl-sneaker). The product received criticism from IKEA for its resemblance to its affordable and eco-friendly [FRAKTA](https://www.trendhunter.com/trends/frakta) shopping bag. Fusing the Yeezy Boost sneaker's cult status with IKEA's growing cultural relevance, mache275 creates a covetable collector's item that is unsurprisingly already a social media hit. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Customized Footwear:** There is a growing trend of artists and enthusiasts customizing iconic footwear styles, creating unique and attention-grabbing designs. - **Branding Partnerships:** Furniture brands like IKEA are exploring collaborations with fashion and accessory brands, creating unique products that align with their brand identity. - **Luxury Repurposing:** Luxury brands are repurposing everyday items and turning them into high-end fashion pieces, attracting attention and controversy. ### Industries Being Reshaped - **Footwear:** The footwear industry can explore the market for customized and unique designs, allowing customers to personalize their shoes. - **Furniture:** Furniture brands can seek partnerships with fashion and accessory brands to create unique products that appeal to a wider audience and increase brand awareness. - **Fashion:** Luxury fashion brands can repurpose everyday items and create high-end fashion pieces that attract attention and generate buzz on social media. ## Related on Trend Hunter - [Sneaker-Inspired Chair Concepts](https://www.trendhunter.com/trends/markvonrama.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [DJ Group-Collab Tonal Homeware](https://www.trendhunter.com/trends/frakta.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Bag-Inspired Large-Scale Installations](https://www.trendhunter.com/trends/frakta-bag.md) - [Rounded Heel Lifestyle Sneakers](https://www.trendhunter.com/trends/idoso-boost.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Sleek Hybrid Boot Mules](https://www.trendhunter.com/trends/yohji-yamamoto-2.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md)