# Dorm Life Commercials IKEA USA Released a Commercial in a College Dorm Setting By Mishal Omar | Published 2017-11-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-usa References: [youtube](https://www.youtube.com/watch?v=rtuix8PajT8) In North America, [IKEA USA](https://www.trendhunter.com/trends/life-in-stitches) is the go-to brand for many students who are entering college, and its Perfect ad is able to reflect that fact. The commercial shows a student as she quickly rearranges the furniture in her dorm room, and makes sure the space is as neat as possible. As she's arranging furniture, [IKEA's pricing pops up](https://www.trendhunter.com/trends/ikea-hides-price) on the various items the student is looking at, or rearranging. At the end of the commercial, a fellow student comes into the room, revealing that it was him she was fixing her room up for, and the two of them are shown studying together. IKEA USA's 'Perfect' ad is able to capture the small rituals that [college students](https://www.trendhunter.com/trends/backtoschool-shopping) go through, creating a realistic commercial that still captures viewer attention. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What Makes This Trend Stand Out - **College Dorm Room Interior Design Trends:** Opportunity for furniture design companies to create multi-functional and adaptable furniture pieces catering towards college dorm rooms. - **Integrated Product Placement Ads:** Opportunity for brands to integrate pricing information into advertisements through augmented reality technology. - **Realistic Advertising Campaigns:** Opportunity for companies to create relatable and authentic ads that accurately capture the target audience's lifestyle and habits. ### Sectors Adopting This - **Furniture Design:** Companies can create innovative furniture pieces catering towards the needs of college students living in dorms while considering their space limitations. - **Marketing and Advertising:** Brands can use augmented reality technology to integrate pricing information into their marketing campaigns to enhance the viewers' experiences. - **Consumer Goods:** Companies can produce relatable advertising campaigns that accurately reflect their target audience's lifestyles and habits to increase brand loyalty and sales. ## Related on Trend Hunter - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [University Starter Kits](https://www.trendhunter.com/trends/university-starter-kit.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Creative Home Campaigns](https://www.trendhunter.com/trends/dream-the-possibilities.md) - [Timeless Price Commercial Re-Runs](https://www.trendhunter.com/trends/start-the-car.md) - [Menu-Inspired Dorm Decor](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md)