# Furniture Brand Tarot Decks The IKEA Tarot is Designed by Brooklyn-Based Akiva Leffert By Kalin Ned | Published 2019-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-tarot References: [etsy](https://www.etsy.com/se-en/listing/731867878/ikea-tarot-deck?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) & [etsy](https://www.etsy.com/se-en/listing/731867878/ikea-tarot-deck) The [IKEA](https://www.trendhunter.com/trends/eureka-spiritis) Tarot is not a thing thanks to Brooklyn-based creative Akiva Leffert. The handmade product is, without a doubt, going to stir interest among consumers as it references a well-known brand that has inserted itself in the home of many in a playful and interactive manner. In other words, Akiva Leffert is successful in "turning [one's] physical reliance on the Swedish giant into a spiritual one." The IKEA Tarot depicts various scenarios that open themselves to spiritual contemplation. Instead of traditional symbology — think Wands, Pentacles, Swords, and Cups, the IKEA Tarot "predicts [one's] fate [with] more relatable sofas, lamps, dowels, and [Allen keys](https://www.trendhunter.com/trends/allen-key-lamp)." Akiva Leffert's clever invention is on sale on [Etsy](https://www.trendhunter.com/trends/tarotandreading) and it has already been identified as a bestseller on the platform. Photo Credits: Etsy (HundredArmedSweater) ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Branded Tarot Decks:** Creating tarot decks that incorporate well-known brands offers a unique and playful way to engage consumers spiritually. - **Personalized Spiritual Experiences:** Replacing traditional tarot symbology with relatable objects allows individuals to connect on a deeper level with their spiritual contemplation. - **Handmade Products on Etsy:** The success of the IKEA Tarot as a bestseller on Etsy highlights the market demand for unique and artisanal offerings. ### Sectors Adopting This - **Home Furnishings:** The furniture industry can explore the incorporation of branded tarot decks to enhance consumer engagement and create innovative spiritual experiences. - **Spirituality and Wellness:** The spirituality industry can embrace the trend of personalized tarot decks to provide individuals with unique and relatable spiritual contemplation tools. - **Ecommerce Platforms:** Etsy and similar platforms can further support the growth of handmade and niche products by featuring and promoting innovative offerings like the IKEA Tarot. ## Related on Trend Hunter - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Design Fantasy Game Manuals](https://www.trendhunter.com/trends/drnjns-dragan.md) - [Self-Discovery Card Decks](https://www.trendhunter.com/trends/tarot-of-oxalia.md) - [Augmented Reality Tarot Cards](https://www.trendhunter.com/trends/google-tarot-cards.md) - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [Cartoon-Inspired Tarot Decks](https://www.trendhunter.com/trends/hello-kitty-tarot.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Playing Cards-Inspired Tables](https://www.trendhunter.com/trends/hito-table.md) - [Flatpack Lighting Design](https://www.trendhunter.com/trends/allen-key-lamp.md)