# Novel Shelving Campaigns These IKEA Storage Ads Promote Easily Assembled Ledges By Amelia Roblin | Published 2011-09-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-storage-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/ikea_bookcase) & [tbwa-istanbul](http://www.tbwa-istanbul.com/) Of course you can get away with minimal furnishings in your home, but as these [IKEA](https://www.trendhunter.com/trends/invsbal) storage ads point out, there are benefits to acquiring the odd piece of furniture to better organize your possessions. If I had anything resembling this system, I'd be very worried about a potential collapse. The TBWA advertising agency of Istanbul, Turkey, has put together this set of three prints that each depict a DIY assembled [storage system](https://www.trendhunter.com/trends/original-modern-shelving) made from the items that it's meant to hold. A DVD and CD rack are made entirely of folios and jewel cases while a bookcase is constructed of hardcover publications. Although the fictional creator of each shelf in these IKEA storage ads has managed to pull off these precarious balancing acts, perhaps he had better consider the more stable option that comes at an affordable price. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 81% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What's Driving This Trend - **Minimal Furnishings:** Opportunity for innovative storage solutions that maximize space in homes with minimal furniture. - **DIY Assembly:** Disruptive potential in designing furniture that can be easily assembled by consumers themselves. - **Balancing Acts:** Innovation opportunity in creating visually appealing storage solutions that have a unique and artistic design. ### Who This Affects Most - **Furniture:** Opportunity for furniture manufacturers to create modular storage solutions that cater to minimalist homes. - **Advertising:** Opportunity for advertising agencies to create visually striking campaigns to promote the benefits of organized and well-designed storage solutions. - **Consumer Goods:** Opportunity for companies to introduce DIY furniture assembly kits that provide consumers with customizable options for storage solutions. ## Related on Trend Hunter - [Jigsaw Puzzle-Inspired Furniture](https://www.trendhunter.com/trends/puzzle-shelf.md) - [Customizable Storage Furniture Systems](https://www.trendhunter.com/trends/shelved-modular-furniture.md) - [Dynamic Storage-Display Shelves](https://www.trendhunter.com/trends/shelf-life.md) - [L-Shaped Stacked Shelving](https://www.trendhunter.com/trends/loft-shelf.md) - [Living Storage Systems](https://www.trendhunter.com/trends/treevive.md) - [Flexible Storage Systems](https://www.trendhunter.com/trends/brickbox-modular-shelving.md) - [Customizable Style-Conscious Shelving](https://www.trendhunter.com/trends/ledoux-modular-shelf-system.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)