# Collector-Centric Storage Solutions The IKEA 'SAMMANHANG' Range Appeals to the Modern Collector By Laura McQuarrie | Published 2018-07-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-sammanhang References: [designtaxi](http://designtaxi.com/news/400706/IKEA-Teams-Up-With-7-Designers-To-Create-Small-Storage-For-Various-Personalities/) & [ikea](https://www.ikea.com/gb/en/doc/ikea-download-pdf-4.2-mb__1364619424445.pdf) IKEA offers a range of practical [storage solutions for the home](https://www.trendhunter.com/trends/tamo) but the all-new IKEA SAMMANHANG range was created in collaboration with seven designers to appeal to different kinds of collectors. The new range from IKEA includes an assortment of trays, [display stands and boxes](https://www.trendhunter.com/trends/shelf-life) that help to elevate the presentation of one's prized possessions. While there has been a rise in minimalism and consumers opting to live with less over the past few years, IKEA's new collection acknowledges this and celebrates "guilt-free collecting." As James Futcher, Creative Leader at [IKEA Sweden](https://www.trendhunter.com/trends/nytillverkad), puts it: "We are very good at storage at IKEA—enabling you to pack away your things in a very rational way. With SAMMANHANG we want to explore how to touch the emotional side of storage." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 21% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Guilt-free Collecting:** Creating storage solutions that embrace and celebrate collecting, allowing individuals to display their prized possessions guilt-free. - **Emotional Storage:** Exploring storage solutions that not only focus on practicality but also on evoking emotions and creating a personal connection with belongings. - **Collaborative Design:** Partnering with designers to create storage solutions that cater to different types of collectors, offering a variety of options for individual preferences. ### Industries Being Reshaped - **Home Organization:** Capitalizing on the growing demand for innovative storage solutions that enhance organization and provide a visually appealing way to display collections. - **Interior Design:** Integrating collector-centric storage options into interior design projects, offering clients unique and customizable storage solutions for their prized possessions. - **Retail Furniture:** Providing retail furniture outlets with a new range of storage solutions that cater to the needs of collectors, expanding their product offerings and attracting specialized customers. ## Related on Trend Hunter - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [Space-Saving Storage Capsules](https://www.trendhunter.com/trends/kossebar.md) - [Expanding Nostalgic Furniture Collections](https://www.trendhunter.com/trends/ikeas-nytillverkad.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Anniversary-Honoring Furniture Series](https://www.trendhunter.com/trends/stockholm-collection.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Springtime Retailer Decor Ranges](https://www.trendhunter.com/trends/ikea-tjrlek-collection.md) - [Gaming-First Furniture Collections](https://www.trendhunter.com/trends/ikea-brannboll.md) - [Sustainable Beachgoer Decor Collections](https://www.trendhunter.com/trends/ikea-kseberga.md)