# Impromptu Raves Surprise IKEA Nightclub Homage By Marissa Brassfield | Published 2008-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-rave References: [psfk](http://www.psfk.com/2008/09/ikea-club-mob.html) Sometimes beloved businesses fall prey to corporate expansion, like [UK nightclub The Sanctuary](https://www.trendhunter.com/trends/william-vale-hotel) did when it was razed and turned into an [IKEA](https://www.trendhunter.com/trends/ikea-festival). But faithful fans don’t forget quickly. In this video, 200 clubbers relived their days at The Sanctuary, blowing whistles, dancing to imaginary music and completely stunning shoppers. The impromptu [IKEA rave](https://www.trendhunter.com/trends/cheese-rave) lasted just a few minutes--certainly not the all-night bender that regular ravers are accustomed to. After the soiree, it was back to business as usual. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 3% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Retro Nightclub Experiences:** Opportunity for businesses to create temporary retro nightclub experiences in nostalgic locations. - **Brand Tributes:** Opportunity for brands to pay homage to beloved businesses that have been closed or transformed. - **Impromptu Events:** Opportunity for businesses to surprise and engage customers with impromptu events in unexpected locations. ### Where This Applies - **Hospitality and Entertainment:** Opportunity for hospitality and entertainment industry to offer unique and immersive experiences that tap into nostalgia. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help brands leverage nostalgia and emotional connections to create engaging campaigns. - **Retail and Consumer Goods:** Opportunity for retail and consumer goods industry to enhance customer experiences by incorporating surprise events and immersive elements. ## Related on Trend Hunter - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Hypermarket Sleepover Experiences](https://www.trendhunter.com/trends/carrenight.md) - [Record-Breaking Retailer Slumber Parties](https://www.trendhunter.com/trends/ikea-pyjama-gathering.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Supermarket Dance Parties](https://www.trendhunter.com/trends/seafood-city-party.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [DJ Group-Collab Tonal Homeware](https://www.trendhunter.com/trends/frakta.md) - [Late-Night Text Campaigns](https://www.trendhunter.com/trends/ikea-u-up.md)