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# Mindful Flatpack Sets
The Limited-Edition IKEA Mindsets Encourage Introspective Moments

By Laura McQuarrie | Published 2020-07-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-mindsets
References: [designtaxi](https://designtaxi.com/news/410692/IKEA-s-Flatpack-Mindsets-Encourage-You-To-Assemble-15-Minutes-Of-Mindfulness/) & [ikea](https://www.ikea.com/au/en/ideas/ikea-mindsets-15-minutes-to-a-calmer-mindset-pubd62bda60)

[IKEA Australia](https://www.trendhunter.com/trends/ikea-australia-1) teamed up with creators from different industries to create [IKEA Mindsets](https://www.trendhunter.com/trends/vinterfint-advent-calendar) to encourage moments of mindfulness. The limited-edition miniature flatpack sets quickly sold out, which makes sense during a time when people are spending more time at home and exploring meditation, screen-free activities and other opportunities for introspection.

The limited-edition IKEA Mindsets includes a DIY xylophone created by [Yellow Wiggle](https://www.trendhunter.com/trends/handcrafted-hammock) Emma Watkins and artwork by street artist Fintan Magee, as well as a pet puzzle, a bird box, a set of coasters that doubles as a jigsaw puzzle. To accompany each item, the collaborators curated a Spotify playlist of their own that can be enjoyed while mindfully putting together the simple flatpack designs.

Image Credit: IKEA Australia

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 91% | Activity: 95% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Limited-edition Mindfulness Products:** Creating limited-edition products that promote mindfulness can tap into the growing interest in introspective activities and offer a unique selling proposition.
- **Collaborative Creations:** Collaborating with creators from different industries to develop unique products can attract attention and create buzz around a brand.
- **Multifunctional Designs:** Designing products with multiple functions or purposes, such as coasters that double as a jigsaw puzzle, can provide added value and appeal to consumers.

### Where This Applies

- **Home Decor:** The home decor industry can leverage the trend of limited-edition mindfulness products to offer unique and engaging items to consumers.
- **Art:** Artists and street artists can collaborate with brands to create exclusive designs that combine artistic expression with mindfulness concepts.
- **Entertainment:** The entertainment industry, such as musicians or content creators, can explore partnerships with brands to develop curated playlists or soundtracks that enhance the mindful experience of products.

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