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# Re-Imagined Logo Illustrations
Selki Alimam's IKEA Man Portrays Him as Different Cartoons

By Alyson Wyers | Published 2014-11-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-man
References: [designtaxi](http://designtaxi.com/news/370639/Iconic-IKEA-Man-Creatively-Reimagined-As-Popular-Cartoon-Characters/) & [sedkialimam](http://sedkialimam.com/portfolio/ikea-man/)

Selki Alimam took the [IKEA](https://www.trendhunter.com/trends/life-in-stitches) man, the one that appears in the [self-assembled furniture brand's instruction manuals](https://www.trendhunter.com/trends/drnjns-dragan), and re-imagined the black and white logo as different characters from pop culture. This includes The Flinstones, The Simpsons, Teenage Mutant Ninja Turtles, The Smurfs and [Spongebob Squarepants](https://www.trendhunter.com/trends/spongebob-menu). Based out of Uppsala, Sweden, the graphic designer even created a minion version from Despicable Me.

According to Alimam's website, the IKEA Man series used the man's outline as a template and used that to represent different cartoons "through the limits of symbol" while still maintaining its original vibe. The chosen cartoon characters were some of the artist's favorites .

Alimam specializes in digital art, editorial work, illustration, typography and web design.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 53% | Activity: 53% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Why This Trend Is Growing

- **Character Logo Re-imaginations:** The trend of re-imagining iconic logos as different characters from popular culture opens up opportunities for creative brand collaborations and merchandise partnerships.
- **Nostalgic Pop Culture References:** The trend of incorporating nostalgic pop culture references in brand logos allows for connecting with consumers on an emotional level and evoking feelings of nostalgia and familiarity.
- **Symbolic Representation in Logo Designs:** The trend of using symbols and outlines to represent different ideas or concepts in logo designs offers opportunities for conveying deeper meanings and storytelling through branding.

### Industries Being Reshaped

- **Graphic Design:** In the graphic design industry, professionals can explore the trend of re-imagining logos as different characters to offer unique branding solutions and stand out from competitors.
- **Merchandising:** In the merchandising industry, companies can leverage the trend of incorporating pop culture references in logos to create licensed merchandise that resonates with fans and collectors.
- **Advertising and Marketing:** In the advertising and marketing industry, professionals can capitalize on the trend of symbolic representation in logo designs to create compelling visual campaigns that communicate brand values and messages effectively.

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