# Ikea Interactive Bed Projection By POPEYE | Published 2007-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-interactive-bed-projection References: [freshcreation.nl](http://www.freshcreation.nl/comments.php?id=1041_0_1_0_C) The [Ikea](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign) store in Sweden is using interactive projection technology to attract attention to its [beds](https://www.trendhunter.com/trends/multipurpose-bed). The projection shows sleeping couples in a bed and if you sit in the bed, the projected character moves out of the way. Check it out. **Implications** - The appeal of this nifty application of technology might be more novel than anything else, but you definitely have to give credit to [IKEA](https://www.trendhunter.com/trends/ikea-and-breeze) for taking the time to set it up. If I were a customer at one of their stores, I'd probably end up spending hours playing with these projected figures. They might soon have to set up projected security guards to get people to leave! ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Projection Technology:** Opportunity for businesses to attract attention and engage customers through interactive projection technology. - **Novelty Technology Experiences:** Opportunity to create unique and memorable experiences for customers using novelty technology. - **Enhanced Customer Engagement:** Opportunity to increase customer engagement by incorporating interactive elements into retail spaces. ### Industries Being Reshaped - **Retail:** Retailers can explore using interactive projection technology to enhance customer experiences in-store. - **Entertainment:** Opportunity for entertainment venues to incorporate interactive projection technology to create immersive and engaging experiences for visitors. - **Hospitality:** Hotels and resorts can utilize interactive projection technology to provide enhanced guest experiences and entertainment. ## Related on Trend Hunter - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Miniature Phone Beds](https://www.trendhunter.com/trends/phone-sleep.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [AI Room Designers](https://www.trendhunter.com/trends/ikea-canada-2.md) - [AR-Powered Furniture Visualizers](https://www.trendhunter.com/trends/ikea-kreativ.md) - [Smartphone-Sized Beds](https://www.trendhunter.com/trends/phone-sleep-collection.md) - [Interactive Projection Lights](https://www.trendhunter.com/trends/abusizz.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [In-Store Dating Experiences](https://www.trendhunter.com/trends/ikea-and-breeze.md)