# Intentionally Imperfect Decor The IKEA INDUSTRIELL Range Celebrates the Charm of Raw Materials By Laura McQuarrie | Published 2018-02-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-industriell References: [designtaxi](http://designtaxi.com/news/398348/IKEA-Embraces-The-Imperfections-Of-Scrap-Materials-In-New-INDUSTRIELL-Range/) & [newsroom.inter.ikea](http://newsroom.inter.ikea.com/ikea-events/industriell/s/c02e457d-a615-4e17-a6d2-1044bc5f11ab) The [IKEA](https://www.trendhunter.com/trends/ikea-revealed) INDUSTRIELL range is set to launch in April of this year, offering a vibrant collection of furnishings and decor that reduces waste and embraces the use of [scrap materials](https://www.trendhunter.com/trends/no1-common). For the collection, IKEA partnered with Dutch designer Piet Hein Eek, who IKEA has dubbed "the uncrowned king of scrap wood furniture." Although designs that are mass produced are often stripped of qualities that give them character, IKEA's Creative Leader Karin Gustavsson says that "INDUSTRIELL is all about bringing a sense of imperfect uniqueness to what's serial produced—while being super-efficient in the process." The affordable IKEA INDUSTRIELL collection features chairs, stools, tables, vases and [woven lamp shades](https://www.trendhunter.com/trends/nytt-lys-collection), which celebrate the beauty of unfinished surfaces and raw materials. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 21% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Reducing Waste and Embracing Scrap Materials:** Opportunity for businesses to develop products that prioritize sustainability and utilize recycled materials. - **Imperfect Unique Designs for Mass Production:** Potential for businesses to create products with a sense of character and individuality within the context of mass production. - **Beauty of Unfinished Surfaces and Raw Materials:** Growth opportunity for businesses to explore designs that showcase the natural beauty of raw and unpolished materials. ### Sectors Adopting This - **Furniture and Home Decor:** Opportunity for furniture companies to incorporate sustainable practices and unique designs into their product lines. - **Craft and Artisanal:** Potential for craft businesses to leverage the rise of imperfect and raw aesthetics in their handmade goods. - **Sustainability and Green Living:** Growth potential for businesses that prioritize sustainable practices and utilize environmentally friendly materials in their offerings. ## Related on Trend Hunter - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Anniversary-Honoring Furniture Series](https://www.trendhunter.com/trends/stockholm-collection.md) - [Expanding Nostalgic Furniture Collections](https://www.trendhunter.com/trends/ikeas-nytillverkad.md) - [Retro Vibrant Furniture Series](https://www.trendhunter.com/trends/nytillverkad.md) - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [Sustainable Beachgoer Decor Collections](https://www.trendhunter.com/trends/ikea-kseberga.md) - [Asia-Honoring Artisanal Handmade Designs](https://www.trendhunter.com/trends/mvinn.md) - [Revived Celebrated Home Decor](https://www.trendhunter.com/trends/nytillverkad-vintage-collection.md) - [Nature-Inspired Collaborative Designs](https://www.trendhunter.com/trends/bastua.md)