# Stacked Shoe Campaigns The IKEA Hemnes Ad Campaign is Shoetastic By Allison Love | Published 2010-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-hemnes-ad-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/ikea_pink) & [ikea](http://www.ikea.com/ca/en) [IKEA](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign) is pretty clever when it comes to advertising and catching the public's attention and the [IKEA Hemnes ad campaign](https://www.trendhunter.com/trends/ikea-brighton) is no exception. The ads feature different styles of shoes, all stacked within each other. The idea behind the Ikea Hemnes ad campaign is to demonstrate the versatility of space and the ample amount the user would get if they bought the Hemnes cabinet. The ads are pretty cute and they use a [variety of shoe types](https://www.trendhunter.com/trends/make-your-way-campaign) to attract a variety of buyers. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Customized Storage Solutions:** Disruptive innovation opportunity: Develop a platform or service that allows customers to personalize and design their own storage solutions, catering to their specific needs. - **Multi-functional Furniture:** Disruptive innovation opportunity: Design furniture pieces that serve multiple purposes, providing customers with versatile and space-saving solutions. - **Creative Advertising Strategies:** Disruptive innovation opportunity: Explore innovative and attention-grabbing advertising techniques that capture the interest of target audiences in unexpected ways. ### Who This Affects Most - **Furniture Retail:** Disruptive innovation opportunity: Embrace digital technologies to offer personalized shopping experiences and virtual furniture customization tools. - **Interior Design:** Disruptive innovation opportunity: Incorporate smart and flexible furniture designs into interior projects, providing clients with efficient and adaptable living spaces. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop interactive and immersive advertising campaigns that engage consumers and drive brand awareness in unique ways. ## Related on Trend Hunter - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Household Problem Solver Campaigns](https://www.trendhunter.com/trends/retail-therapy-site.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md)