# Ruthless Warrior Furniture Parodies The IKEA ‘Have a Go' Ad is Braveheart-Inspired By Marie | Published 2011-08-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-have-a-goe References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-ikea-134106) & [ikea](http://www.ikea.com/au/en/preindex.html) The epic battle scene that made Braveheart one of the 1990’s most memorable flicks is revisited in the new [IKEA](https://www.trendhunter.com/trends/wherever-life-goes) ‘Have a Go’ commercial. Australian ad agency The Monkeys is behind this minute-long tribute to the Mel Gibson classic, which urges viewers to “Fight Boring.” The ad begins with thousands of people carrying [IKEA furniture](https://www.trendhunter.com/trends/ikea-hides-price) over their heads, preparing to wage war against dull interior decorating, as Scottish Braveheart-esque music plays overhead. Among the soldiers is an older woman wielding a whisk and a man who trips into a puddle while running wildly with a throw pillow. The hilarious IKEA ‘Have a Go’ ad is a must-see for Braveheart fans and will definitely put a smile on your face. This commercial is proof that the ability to laugh at yourself is sometimes the [greatest marketing technique](https://www.trendhunter.com/trends/ikea-rewards-program). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Parody Advertisements:** Opportunity for brands to create humorous and entertaining ads that parody popular movies or cultural references. - **Braveheart-inspired Marketing:** Opportunity for brands to tap into the nostalgic appeal of iconic movies like Braveheart for their marketing campaigns. - **Anti-boring Interior Decorating:** Opportunity for companies to promote unique and unconventional interior decorating ideas that challenge traditional norms. ### Industries Being Reshaped - **Advertising:** Opportunity for ad agencies and brands to create innovative and attention-grabbing advertisements. - **Film and Entertainment:** Opportunity for movie studios and production companies to collaborate with brands for promotional tie-ins and cross-promotion. - **Home Décor and Furnishings:** Opportunity for companies in the home décor industry to offer creative and out-of-the-box products that cater to consumers seeking unique and unconventional interior decorating solutions. ## Related on Trend Hunter - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Video Game-Inspired Furniture Catalogue](https://www.trendhunter.com/trends/ikea-australia-1.md) - [Timeless Price Commercial Re-Runs](https://www.trendhunter.com/trends/start-the-car.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md)