# Modular Furniture Advertisements These Ads for IKEA Furniture Pieces Vizualize Flexibility By Laura McQuarrie | Published 2016-04-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-furniture-pieces References: [coloribus](http://www.coloribus.com/adsarchive/prints-outdoor/ikea-living-room-21125555/) & [ikea](http://www.ikea.com) Rather than illustrating a floorplan filled with home decor, these ads for [IKEA](https://www.trendhunter.com/trends/wherever-life-goes) furniture pieces creatively show the many different configurations that can be created with modular units. The ads simple titled 'Living Room' and 'Bedroom' use these same words in order to represent a room's layout. On top of this, colorful blue and yellow squares appear in different clusters in order to fill in for sofas and [standing bedroom storage units](https://www.trendhunter.com/trends/endy-bedroom-collection). In order to emphasize the flexibility that can be brought on by [modular furniture units](https://www.trendhunter.com/trends/arca), these IKEA ads reiterate that its products provide: "A new home whenever you want." While the ads are abstract, they will definitely be appealing to those with an eye for design who put a lot of thought into the look and feel of their personal spaces. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 58% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Modular Furniture:** Disruptive Innovation Opportunity: Develop customizable modular furniture systems that can be configured in multiple ways to cater to individual preferences and adaptable spaces. - **Flexible Configurations:** Disruptive Innovation Opportunity: Design versatile furniture pieces that offer various configurations to suit changing needs and maximize space utilization. - **Visual Representation:** Disruptive Innovation Opportunity: Create visually engaging advertisements that showcase the flexibility and creative possibilities of modular furniture. ### Where This Applies - **Furniture:** Disruptive Innovation Opportunity: Integrate technology-driven solutions to enhance the modularity and customization options of furniture products. - **Interior Design:** Disruptive Innovation Opportunity: Embrace modular furniture trends and explore innovative ways to incorporate flexible designs and configurations into interior spaces. - **Advertising:** Disruptive Innovation Opportunity: Develop visually compelling advertisements that highlight the versatility and transformative nature of modular furniture. ## Related on Trend Hunter - [Reconfigurable Modular Systems](https://www.trendhunter.com/trends/gioco.md) - [Modular Tool-Free Furniture Designs](https://www.trendhunter.com/trends/xylo-living-modular-furniture-system.md) - [Customizable Storage Furniture Systems](https://www.trendhunter.com/trends/shelved-modular-furniture.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Twin-Piece Modular Designs](https://www.trendhunter.com/trends/agni-modular.md) - [Reconfigurable Furniture Designs](https://www.trendhunter.com/trends/qbit-furniture.md) - [Blocked Modular Furniture Systems](https://www.trendhunter.com/trends/vank-cube.md) - [Interchangeable Cushion Furniture](https://www.trendhunter.com/trends/morfius-modular-furniture.md) - [Modular Configured Office Furniture](https://www.trendhunter.com/trends/cabinet.md)