# Dramatized Furniture Ads This Ikea Furniture Commercial Fights Through the Clutter By Jonathon Brown | Published 2013-02-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-furniture-commercial References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-ikea-146869) & [ikea](http://www.ikea.com) This [Ikea](https://www.trendhunter.com/trends/wherever-life-goes) furniture commercial aims to put an end to cluttered, anti-social apartments. In a comically dramatic sequence, a couple fight through all their belongings to try to be together. The commercial starts with [dark, gloomy imagery](https://www.trendhunter.com/trends/darkest-campaign-yet) and it's hard to tell the couple is even in the same apartment. In the middle of the ad, the lovers reach through piles of books and sneakers to try to reach each others outstretched hand. However, they can't reach. With the help of Ikea furniture, their apartment miraculously gets organized as books fly onto shelves and shoes fly onto shoe racks. At last, they can be together. This ad is clearly not a realistic situation, but it does get the point across that Ikea can help organize your space with its furniture ideas. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Organizational Furniture:** This trend highlights the demand for furniture that helps organize and declutter living spaces. - **Dramatic Advertising:** This trend showcases the use of dramatic storytelling techniques in advertising to capture viewer attention. - **Anti-social Apartment Solutions:** This trend focuses on finding innovative ways to combat anti-social behaviors and create more welcoming living environments. ### Industries Being Reshaped - **Furniture Retail:** The furniture retail industry has an opportunity to develop and promote products that offer effective organization solutions for consumers. - **Advertising and Marketing:** The advertising and marketing industry can explore the use of dramatic storytelling techniques to create memorable and impactful ads. - **Interior Design:** The interior design industry can leverage this trend to offer creative solutions that enhance social interactions and combat anti-social behaviors in living spaces. ## Related on Trend Hunter - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Household Problem Solver Campaigns](https://www.trendhunter.com/trends/retail-therapy-site.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Humanizing Furniture Catalogs](https://www.trendhunter.com/trends/ikea-life-collection.md) - [Creative Home Campaigns](https://www.trendhunter.com/trends/dream-the-possibilities.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md)