# Furniture Store Cafes Tokyo's IKEA Lotus Collection Cafe is a New Place to Eat IKEA Food By Laura McQuarrie | Published 2014-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-food References: [en.rocketnews24](http://en.rocketnews24.com/2014/04/30/we-visit-the-limited-time-ikea-cafe-in-tokyo/) As of April 29th, the [IKEA](https://www.trendhunter.com/trends/ikea-restaurant) [Lotus](https://www.trendhunter.com/trends/the-white-lotus-x-supergoop) Collection Café opened up in Tokyo as a new place for people to lounge on its home furnishings and dine on IKEA food, like [Swedish meatballs](https://www.trendhunter.com/trends/meatball-plate). The cute café is set up like an Asian resort, promoting IKEA's latest collection, inspired by Southeast Asia. The inside of the eatery goes beyond just kitchen and dining-related furniture, even including a full-size bed, perhaps if you find yourself in a food coma. Everything in the cafe-showroom is for sale, giving guests the perfect chance to "try before you buy" from the Lotus collection. The café will only be open for a short period of time and after May 6th, the eatery will return to calling itself the HOME dining café & gallery. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Furniture Store Cafes:** Opportunity for furniture stores to create unique dining experiences for customers. - **Try Before You Buy:** Opportunity for retailers to offer customers the chance to test products before making a purchase. - **Café-showrooms:** Opportunity for businesses to combine the functionality of a cafe with the showroom concept, allowing customers to interact with products while enjoying a meal. ### Where This Applies - **Furniture Retail:** Furniture retailers can explore the concept of incorporating cafes or dining spaces within their stores. - **Retail:** Retailers from different industries can consider setting up cafe-showrooms, enhancing the customer experience. - **Hospitality:** Hotels and resorts can experiment with creating unique dining spaces that showcase their interior design and furniture offerings. ## Related on Trend Hunter - [Standalone Retailer Restaurants](https://www.trendhunter.com/trends/ikea-restaurant.md) - [Furniture Retailer Matcha Menus](https://www.trendhunter.com/trends/2024-ikea-japan-matcha-fair.md) - [Green Tea Retailer Desserts](https://www.trendhunter.com/trends/ikea-japan-matcha-fair.md) - [Festive Showroom Eateries](https://www.trendhunter.com/trends/seasons-eatings-at-ikea.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Low-Cost Restaurant Meals](https://www.trendhunter.com/trends/restaurant-meal-prices.md) - [Time-Limited Menu Items](https://www.trendhunter.com/trends/ikea-singapore-1.md) - [IKEA Downtown Store Openings](https://www.trendhunter.com/trends/ikea-toronto-downtown.md)