# Home Life Festivals The 24-Hour Virtual IKEA Festival is Set in Everyday Locations By Laura McQuarrie | Published 2021-09-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-festival References: [campaignlive](https://www.campaignlive.co.uk/article/ikea-hosts-uk-wide-music-food-design-event-virtually-in-store/1726082) & [ikea](https://www.ikea.com/gb/en/campaigns/ikea-festival/) The [IKEA](https://www.trendhunter.com/trends/ikea-house-warming) Festival is kicking off this month and it's a [live virtual event](https://www.trendhunter.com/trends/street-life-festival) that's devoted to celebrating life at home. Although festivals usually conjure images of big stages and large crowds, IKEA is choosing to set its festival in everyday locations like living rooms, kitchens, bedrooms and gardens. The all-day event will include performances and experiences, as well as a look inside the homes of designers and IKEA collaborators like Virgil Abloh and Ilse Crawford. Foodies will love to tune into the IKEA Festival segments on cooking, while gamers will appreciate a sneak peek at [IKEA's new gaming range](https://www.trendhunter.com/trends/ikea-australia-1). The 24-hour event will commence early in the morning of September 16th and it will be supported by a week of events with in-store events. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 77% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Home Festivals:** Creating virtual events for people who are spending more time at home can bring together communities and open up new revenue streams for businesses. - **In-home Experiences:** Companies can offer personalized experiences for consumers in their own homes, establishing stronger connections with them. - **Lifestyle Branding:** Focusing on the daily lives of consumers and the activities that take place within the home can help build a stronger brand identity. ### Sectors Adopting This - **Retail:** Retail brands can explore home product offerings to create engaging in-home experiences and virtual events to build stronger brand loyalty. - **Entertainment:** Entertainment companies can create virtual events that offer home-based experiences and programming that highlights activities that take place within the home. - **Food and Beverage:** Food and beverage companies can create programming and content that provides unique culinary experiences and recipes for consumers to try at home. ## Related on Trend Hunter - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Festive Showroom Eateries](https://www.trendhunter.com/trends/seasons-eatings-at-ikea.md) - [Experiential Play Pop-Ups](https://www.trendhunter.com/trends/ikea-open-house-miami.md) - [Immersive Furniture Company Exhibitions](https://www.trendhunter.com/trends/future-together.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Festive Fall-Centric Furniture Capsules](https://www.trendhunter.com/trends/hstagille.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Online Lifestyle-Inspired Street Festivals](https://www.trendhunter.com/trends/street-life-festival.md) - [Virtual Furniture Pop-Ups](https://www.trendhunter.com/trends/welcome-to-bloxburg.md)