# Swedish Furniture Brand Exhibits A IKEA Exhibition on Storage Will Go on Display in London By Rebecca Byers | Published 2016-01-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-exhibition References: [eventmagazine](http://www.eventmagazine.co.uk/ikea-celebrates-joy-storage-immersive-exhibition/brands/article/1378062) A retrospective [IKEA](https://www.trendhunter.com/trends/ikea-revealed) exhibition will soon display in London in the first-ever gallery experience from the brand. Entitled 'IKEA The Collection,' the exhibition will be on display between January 21 and 23 at the independent gallery space The Proud Archivist in London's Dalston neighborhood. 'IKEA The Collection' will showcase a variety of storage systems available from the brand and will host a number of collectors who will exhibit their personal collections of items such as [Spice Girls](https://www.trendhunter.com/trends/create-share-kits) memorabilia and retro fashion organized in the storage systems. The intriguing historical exhibition will highlight the "joys of storage" and follows a long list of prior IKEA experiences that provided unexpected delights for consumers. Last year the Swedish furniture brand hosted a breakfast in bed pop-up cafe, while it has also previously hosted sleepovers at some of its stores. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Gallery Experience From Brands:** Opportunity for brands to create unique gallery experiences to engage consumers. - **Highlighting the Joys of Storage:** Creating storage solutions that emphasize the joy and creativity of organizing personal collections. - **Unexpected Delights for Consumers:** Brands can provide unexpected experiences and events to surprise and delight their customers. ### Sectors Adopting This - **Furniture:** Innovative storage solutions and gallery experiences can be implemented by furniture brands. - **Art and Design:** Collaborations between artists and brands can result in engaging and immersive exhibitions. - **Retail:** Inviting customers to unique experiences in retail spaces can increase brand loyalty and awareness. ## Related on Trend Hunter - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Textile Pattern Showcasings](https://www.trendhunter.com/trends/ikea-museum-magical-patterns.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Experiential Play Pop-Ups](https://www.trendhunter.com/trends/ikea-open-house-miami.md) - [Anniversary-Honoring Furniture Series](https://www.trendhunter.com/trends/stockholm-collection.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Designer-Hosted Brooklyn Pop-Ups](https://www.trendhunter.com/trends/gustaf-westman-in-new-york.md)