# Adorably Quirky Animation Campaigns IKEA's Latest Marketing Initiative Spotlights IKEA Employees By Kalin Ned | Published 2019-05-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-employees References: [designtaxi](https://designtaxi.com/news/404737/IKEA-s-Cute-Animations-Portray-Its-Staff-As-Rescuers-For-Things-You-Hate/) & [motherlondon](https://motherlondon.com/) Furniture giant [IKEA](https://www.trendhunter.com/trends/short-social-films) is able to delight its customers, as well as recognize the efforts of IKEA employees, through a wonderfully whimsical campaign. Employing the creative forces of [Mother London](https://www.trendhunter.com/trends/ikea-hides-price) and the animators of Layzell Bros, the megastore was able to release a vibrant cartoon series called 'We Love the Things You Hate.' The animated installments follow IKEA customers who are frustrated by a certain situation — from waiting for the public bus after a purchase at the store to trying to decipher a building manual for their new furniture. In the maze-like narrative of the videos, IKEA employees are depicted "as superheroes of sorts" that come to the customer's aid. On one hand, the campaign promotes the furniture store's [impeccable customer service](https://www.trendhunter.com/trends/accessible-customer-service), on the other, it humanizes its employees. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Whimsical Advertising Campaigns:** Companies can use quirky animation campaigns to delight customers and creatively promote their brand. - **Employee Recognition Initiatives:** Companies can recognize and humanize their employees through marketing campaigns that depict them as heroes. - **Brand Awareness Through Customer Service:** Creative and effective marketing campaigns can promote a company's impeccable customer service and brand ethos. ### Industries Being Reshaped - **Furniture Retail:** Marketing campaigns that highlight excellent customer service can differentiate a furniture retailer in a crowded market. - **Advertising and Marketing:** Companies in advertising and marketing can create innovative and engaging campaigns that use animation to promote brands in unique ways. - **Film and Animation Production:** Animation studios can team up with advertising agencies to create interesting and visually impressive campaigns that can improve brand awareness. ## Related on Trend Hunter - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Humorous Brand Campaigns](https://www.trendhunter.com/trends/ikea-rewards-program.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Stop-Motion Food Campaigns](https://www.trendhunter.com/trends/tiny-chef-x-ikea.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Parenting-Inspired Furniture Campaigns](https://www.trendhunter.com/trends/proudly-second-best.md)