# Furniture Branded Emojis The IKEA Emoticons App Hopes to Streamline Domestic Texting By Rebecca Byers | Published 2015-02-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-emoticons References: [psfk](http://www.psfk.com/2015/02/ikea-emoticons-emojis.html) & [ikea](http://www.ikea.com/nl/nl/campagne/emoticons.html) Emojis remain a pivotal aspect of digital life, and the new [IKEA](https://www.trendhunter.com/trends/life-in-stitches) emoticons campaign and app reaffirm this fact. A campaign out of IKEA Netherlands, the clever commercial depicts how the IKEA emoticons can help texting about otherwise mundane home chores a little bit more streamlined and fun. The IKEA emoticons collection, which is added as a keyboard function and are copied and pasted into the text bubble, includes staple items from the furniture giant like the classic blue [Frakta](https://www.trendhunter.com/trends/ikea-house-warming) shopping tote, some of its famous chairs and lamps and of course a plate full of Swedish meatballs topped with Sweden's flag. The IKEA emoticons are a playful idea that jokingly aim to encourage domestic bliss, especially when navigating discussions around "clutter." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Branded Emojis:** The trend of companies creating branded emojis provides an opportunity for businesses to enhance their branding and engage with customers on a more personal level through text messaging. - **Digital Advertising Campaigns:** Digital advertising campaigns featuring branded emojis are becoming a popular trend as companies seek to capture the attention of younger audiences who are frequent users of emojis. - **Personalized Messaging:** The use of branded emojis in personalized messaging allows businesses to strengthen their relationship with customers by showing a fun and playful side in their communication. ### Industries Being Reshaped - **Furniture Retail:** The use of branded emojis in the furniture retail industry presents an opportunity for companies to create a more engaging and fun experience for customers, which could lead to increased sales. - **Marketing and Advertising:** The trend of branded emojis is an opportunity for marketing and advertising agencies to offer creative solutions for companies seeking to enhance their branding and reach a younger audience. - **Technology:** As the popularity of emojis continues to grow, the technology industry has an opportunity to create new and innovative ways for people to express themselves through digital communication. ## Related on Trend Hunter - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [Household Problem Solver Campaigns](https://www.trendhunter.com/trends/retail-therapy-site.md) - [Emoji Access Platforms](https://www.trendhunter.com/trends/tiktok-emoji-finder.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [Halloween Essentials Campaigns](https://www.trendhunter.com/trends/halloween-essentials.md)