# Convertible Tote Backpacks The IKEA DRÖMSÄCK Tote Transitions Into a Backpack By Laura McQuarrie | Published 2021-08-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-dromsack References: [designtaxi](https://designtaxi.com/news/415069/IKEA-s-Convertible-Tote-Bag-Quickly-Becomes-It-Item-Transforms-Into-Backpack/) & [ikea](https://www.ikea.com/us/en/p/droemsaeck-tote-bag-beige-70441321/) The [IKEA](https://www.trendhunter.com/trends/resten) DRÖMSÄCK tote bag is an all-in-one backpack and bag that's ideal for those who need options for carrying around their most essential items in style. Perfect for back-to-school season, the convertible bag promises to appeal to students who want a spacious solution for carrying around their books, a lunch box, a laptop or other ordinary essentials like their keys, phone and more. On the inside, the water-repellent bag contains compartments for stashing valuables, and a zipper closure so that belongings stay safe and secure. Available in different colors like dark olive and light beige, the eco-friendly bag is constructed from recycled polyester to support a more sustainable future. This bag complements other styles from the Swedish furniture retailer, including the foldable SKYNKE carrier bag and the RENSARE bags, also from the IKEA DRÖMSÄCK series. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 99% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Convertible Tote Backpacks:** The rise in popularity of convertible tote backpacks presents an opportunity for backpack and tote bag brands to innovate and create their own convertible options. - **Sustainable Materials:** The use of eco-friendly materials, like recycled polyester, in bags like the IKEA DRÖMSÄCK provides an opportunity for brands to create similarly sustainable products and appeal to eco-conscious consumers. - **All-in-one Bags:** The versatility of the IKEA DRÖMSÄCK tote backpack, with its compartments for valuables and spacious interior, presents an opportunity for brands to create all-in-one bags that cater to consumers looking for convenience and practicality. ### Industries Being Reshaped - **Backpacks:** Backpack companies can innovate by creating convertible backpacks that can also function as tote bags, appealing to consumers looking for a versatile and convenient option. - **Tote Bags:** Tote bag brands can create their own convertible tote backpacks, tapping into the trend and creating products that cater to consumers looking for a spacious and practical bag. - **Sustainable Fashion:** Sustainable fashion brands can create bags made from eco-friendly materials like recycled polyester, similar to the IKEA DRÖMSÄCK, to appeal to environmentally conscious consumers and tap into the growing trend of sustainable fashion. ## Related on Trend Hunter - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Transformed Carry-All Pillow Bags](https://www.trendhunter.com/trends/resten.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Zipper-Free Convertible Backpacks](https://www.trendhunter.com/trends/convertible-backpacks.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md) - [Sustainably Functional Totes](https://www.trendhunter.com/trends/the-apex-everyday-tote.md) - [Multimodal Waterproof Backpacks](https://www.trendhunter.com/trends/multimodal-waterproof-backpacks.md) - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md)