# Soap Opera-Style Furniture Ads The Latest IKEA Commercial Pokes Fun at Soap Opera Programming By Kalin Ned | Published 2019-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-commercial1 References: [designtaxi](https://designtaxi.com/news/404160/IKEA-Creates-Soap-Opera-Style-Ad-To-Show-How-It-Can-End-Everyday-Marriage-Drama/) & [youtube](https://www.youtube.com/watch?v=I8rqe_24P28) Due to the incredibly expressive and excessively dramatic nature of soap operas, the genre lends itself as a vehicle for clever humorous spoofs and this is exactly what the latest IKEA commercial seeks to achieve. The furniture megastore has a distinct style of marketing which often borders on minimalism, as well as it engages inter-familial dynamics which is not a surprise given that a big portion of IKEA products goes toward family homes. In partnership with advertising agency Memac Ogilvy, [IKEA UEA](https://www.trendhunter.com/trends/couch-counseling) launches a playful ad that is delivered in the style of an 80s telenovela. The idea behind the fun-poking IKEA commercial is to show customers "how its furniture can prevent [everyday marriage drama](https://www.trendhunter.com/trends/couchmas) from occurring." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 18% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Marketing:** Disruptive innovation opportunity: Businesses can explore using humor in their marketing campaigns to engage and entertain their audience. - **Spoof Advertising:** Disruptive innovation opportunity: Brands can create spoof ads that playfully imitate popular genres or styles to capture attention and differentiate themselves. - **Family-centric Marketing:** Disruptive innovation opportunity: Companies can focus on marketing products that cater to family dynamics and emphasize solutions for everyday challenges. ### Sectors Adopting This - **Furniture Retail:** Disruptive innovation opportunity: Furniture retailers can incorporate storytelling and humor into their advertising strategies to make their products more relatable and memorable for customers. - **Advertising Agencies:** Disruptive innovation opportunity: Advertising agencies can specialize in creating unique and attention-grabbing spoof ads to help brands stand out from the competition. - **Home Goods:** Disruptive innovation opportunity: Home goods companies can develop products that specifically target family homes and highlight their ability to enhance everyday family life. ## Related on Trend Hunter - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Household Problem Solver Campaigns](https://www.trendhunter.com/trends/retail-therapy-site.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Halloween Essentials Campaigns](https://www.trendhunter.com/trends/halloween-essentials.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md)