# Branded Furniture Coloring Books The IKEA Coloring Book is Filled with the Brand's Iconic Designs By Katherine Pendrill | Published 2016-01-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-coloring-book References: [toyland.gizmodo](http://toyland.gizmodo.com/even-ikea-has-its-own-adult-coloring-book-now-1754466416) & [dropbox](https://www.dropbox.com/s/dijbg9x6l12mt79/IKEA_COLORING.pdf?dl=0) The [IKEA](https://www.trendhunter.com/trends/vibrant-homeware) coloring book is now available for those who have always wanted to decorate their own furniture. As [adult coloring books](https://www.trendhunter.com/trends/ai-coloring-book-generator) continue to grow in popularity, it seems that brands are now looking for ways to get in on the action. Rather than release a physical coloring book, IKEA has posted five printable pages to it's website. The pages feature a swath of their most popular products arranged in eye-catching designs. Detailing everything from kitchenware to light fixtures, the illustrations can be used for design inspiration or simply as a form of relaxation. While the illustrations may seem like an unusual form of branding, the IKEA coloring book allows consumers to enjoy the brand's products in a more fun and personalized way. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Adult Coloring Books:** Opportunity to create branded coloring books for other popular brands to engage consumers and promote brand awareness. - **Printable Content:** Opportunity for brands to provide printable content, such as coloring pages, as a way to interact with consumers and create a more personal connection. - **Product Personalization:** Opportunity for brands to offer customizable products or experiences, like coloring books, that allow consumers to engage creatively and make the brand their own. ### Industries Being Reshaped - **Home Furnishings:** Opportunity for home furnishing brands to create coloring books featuring their own designs, engaging consumers and promoting their products. - **Publishing:** Opportunity for publishers to collaborate with brands to create branded coloring books, tapping into the growing adult coloring book trend. - **Marketing and Advertising:** Opportunity for marketing agencies to develop creative strategies and campaigns that leverage printable content, like coloring pages, to engage consumers and generate brand awareness. ## Related on Trend Hunter - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Video Game-Inspired Furniture Catalogue](https://www.trendhunter.com/trends/ikea-australia-1.md) - [Design Fantasy Game Manuals](https://www.trendhunter.com/trends/drnjns-dragan.md) - [Interior Design Concept Guides](https://www.trendhunter.com/trends/style-guide.md) - [Bespoke Interior Design Services](https://www.trendhunter.com/trends/interior-design-service.md) - [Retro Vibrant Furniture Series](https://www.trendhunter.com/trends/nytillverkad.md) - [Expanding Nostalgic Furniture Collections](https://www.trendhunter.com/trends/ikeas-nytillverkad.md) - [Humanizing Furniture Catalogs](https://www.trendhunter.com/trends/ikea-life-collection.md)