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# Cozy Commuter Couches
IKEA Bus Terminals Change the Way You Wait

By Kamal Musharbash | Published 2010-12-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-bus-terminals
References: [facebook](http://www.facebook.com/album.php?aid=258036&id=27190261331) & [ikea](http://www.ikea.com)

If you live in Paris, France, and you’re waiting for the bus, get a change of scenery and comfort by trying out these [IKEA](https://www.trendhunter.com/trends/ikea-billyotheque) bus terminals. The latest endeavor by IKEA hopes to reach out everyday commuters by replacing traditional terminal seating with [comfy, cozy couches](https://www.trendhunter.com/trends/couchmas). The design is a smart and effective way to make your wait a tad more stylish and comfortable.

The IKEA bus terminals have been applied to 12 shelters thus far and will run from the 15th to the 21st of December, 2010. The living room concepts include pieces such as the KLIPPAN and EKTORP sofas that have been consistently best sellers at IKEA.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 91% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Cozy Bus Terminals:** Creating comfortable and stylish bus terminals with IKEA furniture presents an opportunity for transportation companies to enhance the waiting experience for commuters.
- **Alternative Seating:** Introducing unconventional seating options, like couches, in public spaces opens up new possibilities for furniture companies to cater to unique customer needs in various settings.
- **Transforming Waiting Areas:** Transforming traditional waiting areas into comfortable and inviting spaces using innovative furniture solutions can revolutionize the way people experience public transportation.

### Who This Affects Most

- **Transportation:** Transportation companies can explore partnerships with furniture retailers and designers to create more comfortable and aesthetically pleasing waiting areas.
- **Furniture:** Furniture companies can expand their market by targeting public spaces and transportation hubs to provide innovative seating solutions.
- **Public Transportation:** Public transportation agencies have the opportunity to improve customer satisfaction and attract more riders by incorporating comfortable seating options in their terminals.

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